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How Tech Can Improve Your B2B Customer Service

Pipeliner

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. Customer retention. Customer retention is tied closely to customer service.

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Ensuring data quality and accuracy in CRM software

Nutshell

The customer data you collect will be used to help you make predictions and decisions to assist you in furthering your business goals. In order to implement these business decisions and strategies successfully, you need to have systems in place so you’re ensuring data quality and accuracy.

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What is Data Normalization & Why Should You Care?

Zoominfo

Data normalization. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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What is B2B Data: The Data Maintenance Glossary

Zoominfo

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

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Using GridBuddy Cloud to Maximise CRM ROI

Appbuddy

Whether you’re managing a sales team or an entire Salesforce org, there are three principles that govern the ability to make effective data-driven decisions. Does CRM data entry and updating take up valuable time from prospecting? With GridBuddy Cloud, this data can be viewed and in-line edited all in one place. Data Quality.

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