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Podcasts, Certifications, and Ebooks Galore: Our Favorite Content Picks from 2020

Lessonly

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. In no particular order, here are ten of our favorite resources from 2020. A Refreshed Training Plan Builder.

eBook 48
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems.

Examples 130
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Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience

SBI

Tools are your friend here. WAYNE: I’m a huge fan of tools and have built many tech stacks over the years. Our customers love that this is a resource built just for sellers—so they’re not trying to learn from a platform designed for other uses. WAYNE: There are many great resources online.

ROI 117
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Six Strategies to Masterful Marketing

SugarCRM

Things get even more complicated if you have limited resources. Train and motivate employees who have direct customer contact to request updates at each customer encounter. This includes call center personnel, customer service, salespeople, and distributors. Map Your Content to Your Customer’s Buying Journey.

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Syncing Success: The Power of Marketing and Sales Alignment

SugarCRM

Get all of your teams on the same page by prioritizing the data, processes, and tools needed to help aid them meet that goal. Dismantling the Silos for Effortless CX – Learn how aligning your sales, marketing, and customer service teams can unlock the key to providing amazing CX.

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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

FREE Resources. FREE Resources. I’ve spoken along these lines before, when I said that internet platforms are very effective for generating business with both existing and new customers. I’ve been using these tools for years and I generate a tremendous amount of new business from them. customer service.

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5 Sales Negotiation Strategies that Work | Sales Motivation and.

The Sales Hunter

FREE Resources. FREE Resources. Once you give the customer a lower price, they’ll expect it each time. Never interrupt a customer and, by all means, always allow the customer to speak first. Time is the greatest negotiating tool you have. Check out our extensive resource area on negotiation !