Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? Brands Will Create TikTok-eque Videos.

Video 317

Video Scale Marketing Face-to-face 317

Close.io

SEPTEMBER 6, 2019

The whole point of using a CRM tool is to manage customer relationships, isn’t it? Too often businesses use their CRM software simply to keep a record of their customer interactions, or to store their contact information. Taking advantage of these tricks of the trade will make your customer relationships stronger.

Face-to-face 91

Face-to-face CRM Customer Webinar Metrics 91

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. A higher percentage of your current customers keep paying and more new customers keep buying! There’d be no silos or competing priorities.

Face-to-face 52

Face-to-face Customer Top of Funnel Funnel 52

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customer 120

Customer Face-to-face Margin Revenue 120

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Survey 130

Survey Prospecting Customer Face-to-face 130

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. What Are Customer Pain Points, And Why Are They Important? Types of Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customer 101

Customer Face-to-face Enterprise Enterprise 101

Steven Rosen

MARCH 12, 2024

He highlights the significance of being a partner rather than just a customer vendor. He emphasizes the need for leaders to embrace the power of teamwork to provide the best solutions for customers. Ryan also emphasizes the need for leaders to embrace the power of teamwork to provide the best solutions for customers.

Video 156

Video Face-to-face Sales Cycle Vendor 156

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. Why is customer onboarding essential?

Positioning 127

Positioning Customer Churn Face-to-face 127

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. Your existing customers may not get you to your next customers.

Conversion 177

Conversion Marketing Customer Trade Show 177

Force Management

MARCH 14, 2024

If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. The competition is high – we are all faced with hundreds of sales messages each day.

Lead Rank 152

Lead Rank Lead Scoring Buyer Conversion 152

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. What Are Customer Pain Points, And Why Are They Important? Types of Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Pipeliner

DECEMBER 17, 2020

It is also because these businesses have to follow stringent regulations, especially in marketing. If you want to leverage your marketing skills in the Life Sciences industry, here are eight common challenges that you need to overcome: Marketing Complex Products and Services in a Compelling Way.

Face-to-face 52

Face-to-face Outsourcing Services Marketing Government 52

Sales and Marketing Management

DECEMBER 16, 2019

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . If the answer is a contact center supervisor or director of the customer service team, they’ve missed the mark. . .

Company 423

Company Customer Insurance Insurance 423

Sales and Marketing Management

OCTOBER 26, 2018

You can have the best and most user-friendly offering on the market. To get started, examine your customers’ journey within your organization -- every touchpoint they have in your company, every person they interact with. For instance, do you have a way to listen to your customers? This is crucial. Listen, plain and simple.

Loyalty 274

Loyalty Customer Face-to-face Video 274

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Worse, account executives are not prepared to answer tough questions or lead customers through often-complex buying decisions.

Face-to-face 52

Face-to-face Hiring Customer Scale 52

Partners in Excellence

OCTOBER 9, 2023

It was such a fun conversation, we focused on how we increase our effectiveness and impact through deeper understanding of our customers/prospects. What was fascinating in the conversation how the students were connecting the dots between, a deeper understanding or the customer roles, their challenges and how they feel about them.

Ideal Customer Profile 106

Ideal Customer Profile Customer Scale Face-to-face 106

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. So what do these patterns mean in the bigger picture?

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Better Customer Experiences. Change your mind yet?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Intent Data 81

Intent Data Scale Company Account Based Marketing 81

Smooth Sale

APRIL 5, 2024

Photo by Geralt Attract the Right Job Or Clientele: Why Is Your Business Not Attracting New Customers? Why is your business not attracting new customers? If you have noticed that your company is no longer bringing in new faces to your business and need help getting people to look your way, you must consider why this is the case.

Customer 90

Customer Social Media Hiring Licensing 90

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. That’s where a single customer view, or SCV, comes in. Table of Contents What is a single customer view? Want to learn more?

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

BuzzBoard

MARCH 6, 2024

Exploring the Cost of Customized Digital Marketing for Small Businesses Small businesses must determine the right investment for their marketing strategies. Customized digital marketing provides affordable and effective avenues to amplify their online presence. But, what does it cost for small businesses?

Small Business 52

Small Business Small Business ROI Marketing 52

Partners in Excellence

SEPTEMBER 22, 2023

What business problem is your customer solving? If it isn’t, you are wasting your and the customer time. To effectively engage our customers in business conversations, we have to understand the and be able to talk to them about their business problem first. Are they in certain markets/industries?

Customer 104

Customer Face-to-face Enterprise Enterprise 104

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Worse, account executives are not prepared to answer tough questions or lead customers through often-complex buying decisions.

Face-to-face 45

Face-to-face Hiring Customer Scale 45

Force Management

FEBRUARY 15, 2024

In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey.

Face-to-face 136

Face-to-face Competition Company Sales Process 136

Nimble - Sales

NOVEMBER 6, 2023

In the digital landscape, businesses are facing unprecedented challenges and opportunities in their quest to reach and engage with their target audiences. Amid this whirlwind of […] The post Benefits of Using Marketing Automation Software appeared first on Nimble Blog.

Software 62

Software Software Benefit Marketing 62

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 108

Automotive Paid Content Customer Advertising 108

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? Idea Generation and Brainstorming : If you’re facing writer’s block or need creative ideas, GPT can generate multiple concepts or write-ups in a short time, helping in brainstorming sessions.

Tools 62

Tools Marketing Face-to-face Webinar Metrics 62

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 88

Loyalty Marketing Lead Rank Face-to-face 88