Pipeliner

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. Depending on who you talk to, there are various definitions of “sales enablement.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Why is data collaboration important?

Data 246

Data Intent Data How To Intent 246

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

JULY 29, 2020

Out of all the daily tasks a salesperson goes, it’s definitely the most uncomfortable. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist.

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

AUGUST 16, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential.

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). How (And Why!)

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.

Report 222

Report Data B2B Survey 222

The Pipeline

FEBRUARY 13, 2018

The challenge with prospecting is that it takes place between two human beings, and as with anything human, subjectivity instantly and permanently plagues it. The murky fluid nature of the grey that is human emotion, clouds objectivity, suppresses logic and nullifies many conclusions derived from reams and mountains of data.

Prospecting 262

Prospecting Cold Calling Lead Gen Inbound 262

Zoominfo

FEBRUARY 7, 2019

Therefore, if a company takes more than a few minutes to respond, get in touch, or provide a service, prospects and customers will move on to the next thing before you even realize they need something. With a standard contact or free trial form, a customer or prospect must wait for a sales rep to reach out to them. Save time and money.

Conversion 174

Conversion Marketing Consumer Social Media 174

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” You know what makes your prospect tick online. Don’t waste another minute stumbling in the dark.

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Marketing 140

Marketing Scale Analysis Face-to-face 140

Mindtickle

DECEMBER 28, 2023

Be sure to set goals that are clear, specific, and based on data, rather than hunches. Marketing teams can leverage the data collected by sales ops teams to understand better the quality of the leads generated by their efforts. High-quality data is key to an effective sales ops strategy.

Sales Operations 52

Sales Operations Top of Funnel Sales Enablement Forecasting 52

Pipeliner

MAY 28, 2023

The next mega-threat we’ll take up is the mishandling of data. Data could be generally defined as “facts or information.” Data, in many forms, is what humans communicate to each other. There are two basic ways data can be harmful: if it is mismanaged or if it is inaccurate. What Happened? Why Did It Happen?

Industry 98

Industry Data Analysis Remedy 98

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. Why is technographic data so important?

Data 177

Data Eloqua Buyer Persona Demographics 177

SBI

MAY 4, 2021

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud. Data is the foundation of any winning B2B go-to-market strategy.

InsideView 74

InsideView Advertising Advertising B2B 74

Hubspot Sales

DECEMBER 7, 2023

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. Leverage data-driven insights.

Data 117

Data Discount How To Quota 117

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. You want proof? ai” domains raise 3.5x

Data 179

Data B2B Industry Engineering 179

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Think about how much contact and account data your sales team needs just to prospect.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. to such data subjects in the Union[.]”) Art. Recital (22).)

Data 215

Data Marketing Ideal Customer Profile B2B 215

Nutshell

JANUARY 30, 2023

They say data is the new currency. How are you handling and making the most of your customer and lead data, one of your business’s treasured assets? If you’re drowning in unorganized customer and lead details, you’re not making the most of your collected data. Stay afloat with contact management. The result?

Ideal Customer Profile 48

Ideal Customer Profile CRM Airlines Data 48

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Apptivo

MAY 12, 2023

Lead stages represent the various phases that prospective buyers go through as they progress towards purchasing a product or service. Lead scoring helps us to analyze data and estimate a lead’s potential, whereas lead stage functions as a guiding force moving those leads through several phases of the sales process.

Lead Rank 52

Lead Rank Lead Scoring Sales Qualified Lead Leads 52

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. I know that some will say that Value is hard to quantify, it is not, especially if you work with a clear definition. Smart sellers are similar, value for their prospects, employers and themselves is developed over time.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

JULY 28, 2022

In this context, it isn’t a stretch to say “dirty data” is nearly synonymous with “bottleneck.” According to Gartner , businesses are losing as much as $13 million per year thanks to dirty data. Dirty data wreaks havoc on any lead routing efforts and contributes to a sluggish revenue generation team. Using it comes at a cost.

Lead Rank 130

Lead Rank Lead Scoring Sales Qualified Lead Leads 130

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Close.io

JANUARY 21, 2020

A study by Harvard Business Review found that 56% of prospects complain about poor follow-ups. And 48% of those prospects will tell at least 10 people about their poor follow-up experience. There will be times when you talk to a prospect on your first attempt. It’s an email where you say goodbye to the prospect.

Follow-up 107

Follow-up Prospecting Data Lead Rank 107

Zoominfo

OCTOBER 11, 2018

Here are a few ways you can begin to do this: Make sure the hiring manager meets with the candidate at least two times during the interviewing process, then contacts the prospect an additional two times during the decision making time period. We have the leading database of professional profiles and the contact data you need to reach them.

Ideal Customer Profile 133

Ideal Customer Profile Demographics Positioning Intent 133

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. She adds, "For example, I might ask a prospect, 'Are you responsible for finding good fit leads? For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. What happens when you find one?

Data 85

Data Strategy Customer Social Media 85

The Digital Sales Institute

DECEMBER 3, 2020

Research Prospecting. Research and Prospecting. Research and Prospecting are the first step in the sales process. Today, there are various methods to generate leads such as social selling, buying in data, social media, online marketing campaigns, referrals, and networking etc. Typical Steps in the sales cycle.

Sales Cycle 96

Sales Cycle Ideal Customer Profile Sales Qualified Lead Lead Rank 96