article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130
article thumbnail

Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. Use Data as the Foundation for a Successful GTM Planning Downsizing teams shouldn’t mean downsizing on data!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. Use Data as the Foundation for a Successful GTM Planning Downsizing teams shouldn’t mean downsizing on data!

article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen 130
article thumbnail

Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.

Data 52
article thumbnail

Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.

Data 52
article thumbnail

How to Get the Most Out of Your Search Ad Budget

Zoominfo

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Testing different sets of data helps determine what performs best and where you should invest your money.

Lead Rank 130