Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

JANUARY 12, 2021

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. Read more of our content on the value of quality CRM data: B2B Growth. So, congratulations!

Data 238

Data CRM ROI B2B 238

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

JANUARY 12, 2021

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth.

CRM 221

CRM Data Revenue ROI 221

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

APRIL 18, 2022

Recruitment Management Systems are a combination of technology platforms that reduce the number of manual tasks recruiters must take on in this scenario. Here, we take a close look at the role of recruitment management systems and the benefits of implementing them in your organization. What is the function of recruitment management?

System 130

System Benefit Scale Oracle 130

Zoominfo

JULY 30, 2021

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. How to use APIs for data enrichment & management. What is an API?

Data 246

Data How To B2B System 246

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. CRM systems act as a home base for sellers. Dynamics 365 Connector, which lets customers push ZoomInfo data directly into Dynamics. What This Looks Like for Customers.

Data 246

Data Microsoft Decision Maker CRM 246

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

FEBRUARY 17, 2022

As the volume of your data increases, so does the need for a database management system (DBMS), which is a computerized system that helps orchestrate large quantities of information. A more productive workforce, better compliance with data regulations, and better decisions. What is a Database Management System (DBMS)?

System 100

System Benefit Segment Sales Qualified Lead 100

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. A modern property leasing CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Engage Selling

JUNE 3, 2022

Collecting and analyzing sales data indiscriminately is like endlessly tossing buckets of coins into a wishing well…and believing the act itself … Read More. The post Early Warning System: Retain More Accounts As You Grow first appeared on Colleen Francis - The Sales Leader. How do you retain more accounts as you grow?

System 130

System Account ACT Data 130

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. And that doesn’t include long-term costs of bad CRM data linked to limited agility, lower sales output, low morale, and dissatisfied customers. The result?

System 100

System CRM Forecasting Territories 100

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers.

Data 130

Data Marketo Transportation Hiring 130

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Tenbound

APRIL 24, 2024

In the beginning, there was Data. Next, API’s to string everything together into a system that kinda worked sometimes. The post Sales Tech Evolution: From Sales Data Lists to Sales Workflow Clarity appeared first on Tenbound. Sales Tech Evolution. We had lists in a spreadsheet.

Data 52

Data Sales Technology System Sales 52

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.

CRM 52

CRM Data Strategy Buyer Intent 52

Zoominfo

AUGUST 24, 2022

Unfortunately, problems arise when too many apps produce, use, and store disparate data points on the same leads and accounts. Centrally managing multiple data sources — both first- and third-party — is necessary to build a results-driven GTM strategy. The What and How of Dirty Data Dirty data is like an unpolished gemstone.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

Nutshell

JULY 20, 2023

While the initial implementation is the heaviest lift in the process, to make the most of your CRM system, you’ll want to continue monitoring and improving your usage of it over time. Why continuously monitor and improve your CRM system? Opportunities to improve your CRM system, such as new features or integrations.

System 62

System CRM Lead Rank Lead Scoring 62

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. Sourcing a continuous stream of reliable business data isn’t a straightforward process. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Sales and Marketing Management

JULY 17, 2020

A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor data quality is a real concern that can have far-reaching effects and unintended consequences. Working with clients we’ve found that while poor data quality is a common problem, there is some good news.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. But APIs are only as good as the quality of information they process and provide.

Enterprise 130

Enterprise Enterprise Data Top of Funnel 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Cube?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Brick?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130