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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. But within the last few years, two things began to change that improved automation’s chances: Sales and marketing teams began to broaden their tech chops, and data quality got a whole lot more important. A Lack of Training.

Marketing 252
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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339
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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

Here are the core factors you should consider when choosing a lead routing software provider, the main questions to ask potential vendors, and whether your existing approach to data can support your routing goals. Data is a must-have for accurate lead routing. In other words, get inspired as you think of your ideal outcomes.

Lead Rank 130
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The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. But within the last few years, two things began to change that improved automation’s chances: Sales and marketing teams began to broaden their tech chops, and data quality got a whole lot more important.

Marketing 130
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List Segmentation: The Key to Email Marketing

Zoominfo

In general, nearly all customer or prospect data point can be used to segment your email list. These are as follows: Customer or prospect data: Nearly every company collects customer and prospect data—after all, that’s likely how you got your initial email list. This data is key to understanding your customer base.

Segment 219
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28 of the Best Custom GPTs for Sales in the GPT Store

Allego

Perhaps only music-sharing site Napster created as much of a frenzy when it arrived on the scene in 1999 as gen AI tool ChatGPT did 23 years later. Millions of people flocked to each of those tools when they launched. Social Media Sales Coach This AI sales tool is specifically for social selling.

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The Monthly Rundown: Hot Startups from January

Crunchbase

The platform helps companies in the telecommunications, alternative energy and utility industries manage millions of sites and projects. Why I’m watching: Spain-based fintech Unnax offers a multiproduct banking-as-a-service (BaaS) platform that enables businesses to access financial-related data from customers in a simple and secure way.