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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

According to Gartner , a 2020 sales trend was that salespeople had to convince multiple stakeholders and evaluators at a company to buy their product. Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. Identifying Sales Leads.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments.

Trends 289
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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments.

Trends 156
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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. This trend is not just for B2C brands — it also applies to B2B ecommerce.

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Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

Zoominfo

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . What is the Triple Touch in Sales?

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The Hottest Trends in Inside Sales

Sales and Marketing Management

Customer relationship management (CRM) systems remain the most critical, enabling sales teams to collaborate, managers to stay on top of business, and customer-facing people in other departments to share one prospect or customer record. The growing use of mobile-optimized click-to-call puts reps at the beck and call of prospects.