BrainShark

NOVEMBER 22, 2013

The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.

Demand Generation 48

Demand Generation Demand Generation Targets Video Webinar Metrics 48

InsideSales.com

APRIL 13, 2020

Much as we like to think we can exersize an iron grip on our own destiny and the destiny of the sales people in our team, some things are beyond our control. Mitigation could look like this: Stop short term demand generation for net new business in transportation and leisure.

Transportation 97

Transportation Demand Generation Demand Generation Targets How To 97

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 65

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Mereo

NOVEMBER 15, 2023

Like a number of our clients, they are moving towards a stronger sales-led oriented culture, recognizing the benefit of higher growth rates across all parts of the organization. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach. Who owns a client?

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Sales and Marketing Management

OCTOBER 29, 2018

Speaking of efficiency, one-to-one sales conversations are valuable, but they’re not scalable. It’s not exactly a new element of B2B digital marketing, but the numbers are staggering, says Amanda Foushee, a demand generation associate at Marsden Marketing. Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? Where are your organization’s hidden stories?

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . Customer Retention and Expansion. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

InsightSquared

JANUARY 29, 2018

It sparked the question, “Is revenue operations just another word for sales operations, or are the roles fundamentally different?”. We spoke to several operations professionals to help us better define revenue ops, and understand how the role fits into an organization relative to sales ops.

Sales Operations 109

Sales Operations Revenue Scale Demand Generation Agencies 109

Corporate Visions

MAY 22, 2019

The post Sales Strategy: What’s Most Effective? When you think about it, an effective sales strategy is all about making sure that your reps hit their quota, right? A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed. A Great Message!

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Gong.io

JANUARY 1, 2021

All sales organizations are masters of sales tactics. . And while tactics are important, a sound sales strategy is critical to improving your closed/won ratio. Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021.

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales. Owned media generates first-party customer data.

Media 71

Media Company Distribution How To 71

Corporate Visions

OCTOBER 13, 2018

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. The 3 Moments Of Truth To Address At Your 2019 Sales Kickoff Meeting. What sales kickoff isn’t about maximizing profitability? Create Pricing Uncertainty During the Deal.

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

Mindtickle

JULY 24, 2017

When it comes to your sales organization that means ensuring you have all the necessary rigors in place from your sales process to culture. There are six areas that we suggest focusing on when considering how to enable and prepare your sales organization to be ready to IPO. This group of black belts then certified the full team.

Scale 52

Scale Hiring Field Sales Quota 52

Mindtickle

JULY 24, 2017

When it comes to your sales organization that means ensuring you have all the necessary rigors in place from your sales process to culture. There are six areas that we suggest focusing on when considering how to enable and prepare your sales organization to be ready to IPO. This group of black belts then certified the full team.

Scale 52

Scale Hiring Field Sales Quota 52

Green Lead's B2B

MARCH 29, 2010

Inside sales seems to be like that, growth and replenishment. How do you train your inside sales recruits? It's focused on skills, performance and retention. Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more.

Demand Generation 31

Demand Generation Demand Generation Targets Inside Sales Hoovers 31

Corporate Visions

JULY 18, 2019

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. But the sale isn’t over just because your prospect becomes a customer. Yet, the majority of companies allot only 10-20 percent of their sales and marketing budgets toward customer expansion.

Conversion 80

Conversion Customer Demand Generation Agencies How To 80

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Babette Ten Haken

JUNE 6, 2018

When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.

Policies 48

Policies Demand Generation Agencies SME Energy 48

The Pipeline

SEPTEMBER 25, 2012

Hanging Out with @GlobeSmallBiz : How to develop a Winning Sales strategy. As the title suggests, we discussed a number of topics relating to sales, and sales challenges important for small business owners.

Strategy 266

Strategy Small Business Small Business How To 266

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration. Gamification.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Did you achieve true sales and marketing alignment?

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

MAY 14, 2018

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. They’re still using manual and ad hoc tactics to support dated sales and marketing approaches. Why does your go-to-market maturity matter?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 120

Marketing eBook Social Media Trade Show 120

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. That list is narrowed down by talking to sales teams from the solution provider and by testing product use cases until a decision is made. Identify the buying center and personas.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

InsideSales.com

MARCH 31, 2020

Doing sales process mapping can be fast and easy with these seven sales process steps. RELATED: 7 Most Common Mistakes In Sales Process Mapping And How To Avoid Them. In this article: A Business Needs to Have a Sales Process Map. What Is a Sales Process? Sales Process vs Sales Methodology.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

JANUARY 6, 2021

If only sales and marketing were that swashbuckling in real life, right? Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. Secondly, did you notice that marketing was sales’ secret weapon? ABM improves alignment between sales and marketing.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated?

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Product Management University

FEBRUARY 25, 2020

It aligns product, marketing, sales and customer success teams around outcomes that have the greatest strategic value to customers – things that make them better at their business. Sales Training on Customers vs. Products. When it comes to sales training, products play a supporting role, not a leading role.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

The ROI Guy

OCTOBER 22, 2013

Here are the notes from this compelling and important interview: One of the biggest issues for Sales is that according to several research firms, over 1/2 of a typical prospect’s purchase decision is already complete before your sales reps are even being invited to the table. Are more buyers really paralyzed by inaction and why?

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker

JUNE 12, 2018

”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” ” It usually comes from founders, or the first sales hire at a company. This is the most common mistake, especially if your SDR organization falls within the sales department. Let me tell you.

Scale 74

Scale Hiring Ideal Customer Profile How To 74