Best Way to Reduce Discounting: Better Negotiating or Value Selling?
The ROI Guy
JANUARY 15, 2015
There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!
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