SalesFuel

MARCH 1, 2024

According to a study by Marigold , 50% of consumers made purchases from emails within the last year. That’s more than: Social Media Ads: 48% Social Media Posts: 43% SMS/MMS Messages: 24% Banner Ads: 21% When you add consumer loyalty to the mix, that stat gets even better.

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

The ROI Guy

DECEMBER 9, 2010

In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity.

Social Media 65

Social Media Media Chemicals Automotive 65

Zoominfo

AUGUST 15, 2018

Consider outside of the box reward programs, including an internal recognition wall for acknowledgments or special discounts and deals. Encourage social media advocacy. It may seem risky to ask employees to advocate for your brand on social media, but hear us out.

B2B 157

B2B Social Media Hiring Collateral 157

Zoominfo

SEPTEMBER 1, 2019

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic. Final thoughts.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Hubspot Sales

APRIL 14, 2020

Discounting Isn't a Good Call Long Term. Discounting often means running the risk of undermining your sales strategy — particularly in B2B sales. Discounting can project a lack of confidence in your product or service. By discounting, you're setting a new standard for your business. Flash Sales as a Case Study.

Social Media 102

Social Media Discount Promotion Social Selling 102

Sales Hacker

FEBRUARY 28, 2019

Never try to reconnect with your old leads using both casual language and platforms: Don’t try to reconnect by posting on their social media pages or comment section. Use these tips: Study your previous conversations and find a pattern for insight. Case Study: Jake Jorgovan. Case Study: Valve Video Games.

Lead Rank 101

Lead Rank Lead Scoring Webinar Metrics Leads 101

Sales and Marketing Management

FEBRUARY 2, 2018

Studies have shown that some people stress out when they travel. Studies show that businesses that understand their audience’s intent get more traffic and revenue than those who stumble in the dark. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

Channels 174

Channels Demographics Intent Marketing 174

Janek Performance Group

JANUARY 24, 2022

Be sure to do the following: Follow your organization’s sales process Update stale email templates and sales scripts Find the lost smile in your voice (yes, this is a thing) Utilize all aspects of social media, especially LinkedIn Overhaul your virtual sales stage. Don’t discount any idea, no matter how new to you.

Lead Gen 116

Lead Gen Social Media Face-to-face Networking 116

Hubspot Sales

FEBRUARY 9, 2021

Relying Heavily on Discounts. Ortiz also warns against leaning on discounts when conducting sales efforts in 2021. She says "It’s also important to know that putting the pressure on and relying heavily on discounts will be the least effective strategies. Over-Reliance on Case Studies. Lazy Linking.

Case Study 135

Case Study Cold Calling Hubspot Ideal Customer Profile 135

Sales Hacker

MAY 10, 2021

A significant relevant digital presence : they might have lots of visitors to their website, or have a strong social media presence. This action can take the form of special discounts, extended support hours, or dedicated customer care lines for the most common issues.

Case Study 62

Case Study Study Top of Funnel Churn 62

Smooth Sale

MARCH 10, 2024

Studies show ebooks and white papers can also impact the customer decision-making process. Personalized discount offers for new and existing buyers can also help improve sales. One study showed that 80% of B2B leads were generated from social media in 2023, with a staggering 46% of them coming from LinkedIn.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. Leverage social media to your advantage.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Pipeline

AUGUST 5, 2023

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Incorporate an extensive study of competing products into your sales management strategy. Prepare for the “Discount Talk”.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Leads 130

Apptivo

DECEMBER 25, 2022

Window shoppers who show interest in a product or service but hesitate to make a purchase are the perfect example of warm leads.Visits to websites, completion of online forms for inquiries, subscription to email newsletters, reading of articles or testimonials, or even social media following are some of the activities warm leads do.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Conversion 98

DiscoverOrg Sales

NOVEMBER 27, 2017

Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy? How about a free month of service, a free sample, or a limited-time discount? social proof (“Check out all these 5-star reviews!”), or a time-based discount. Find look-alike companies.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 58

Social Media ROI Media Webinar Metrics 58

Hubspot Sales

MARCH 2, 2020

Their perception of the world around them has been shaped by social media, immediate access to information, mobile devices, and other aspects of the internet age more than any generation preceding them. According to a study by IBM and the National Retail Federation , Generation Z still prefers shopping at brick-and-mortar stores.

Social Media 116

Social Media Strategy Buyer Persona Retail 116

BuzzBoard

FEBRUARY 16, 2024

Another powerful technique involves asking for a testimonial in return for a reward or discount. Moreover, think about leveraging social media platforms — a superb medium to gather testimonials. Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials.

Small Business 52

Small Business Small Business Customer Referrals 52

Sales and Marketing Management

AUGUST 3, 2018

Salespeople are typically directed to prospects through cold calling, cold emailing, social media research and other online investigation. In fact, one study from Harvard Business Review showed that companies using AI in sales increased leads by 50 percent. Superior sales forecasting. Securing the best price.

Forecasting 136

Forecasting Sales Forecasts Social Media Buyer Persona 136

LeadFuze

NOVEMBER 30, 2021

4 ) Add testimonials from satisfied clients who have worked with you previously 5) Mention any discounts or promotions currently availableâ€. #1 Email signatures are a perfect place to promote your company†s events, including links for registration and discounted tickets. 3 – Educate. 4 – Let Your Customers Talk.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Social Media Case Study 52

Act!

JANUARY 30, 2024

Build your brand As an SMB , you need to think beyond establishing a mere social media presence for your company or new business. Consider publishing guest blogs , case studies , and op-eds in authoritative publications. You can use that to your advantage by announcing limited-period discounts and promotional offers.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

Crunchbase

JANUARY 26, 2021

Studies found that around 18 percent of deals took more than a year to close fully – a common concern in the B2B landscape. Bringing the social media landscape into the sales journey straight away could be a powerful step forward for a lot of companies.

Trends 98

Trends Social Media Discount Decision Maker 98

Vengreso

JULY 5, 2023

Gone are the days of face-to-face sales and cold calling, now replaced by a digital world where technology is king – from social media networking to email marketing, content creation, and SEO; connecting with customers online has become paramount. Say hello to social media networking, email marketing, content creation, and SEO.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Leads 100

Appbuddy

DECEMBER 19, 2022

Today’s consumers are more socially conscious than ever—especially those from younger generations. Consumers expect the brands they buy from to take a stand on social issues, including environmental protection. Many are already familiar with the fast food chain’s hilarious social media presence. Russell Athletic.

Campaigns 94

Campaigns Email Marketing Marketing Discount 94

DiscoverOrg Sales

NOVEMBER 27, 2017

Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy? How about a free month of service, a free sample, or a limited-time discount? social proof (“Check out all these 5-star reviews!”), or a time-based discount. Find look-alike companies.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

PandaDoc

FEBRUARY 24, 2023

Leverage social media platforms to connect with your target audience One of the most used channels to reach and engage prospects is social media. Finding prospects through social networks has become essential for salespeople. billion monthly active users , Facebook is the most used online social network worldwide.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

Leverage social media platforms to connect with your target audience One of the most used channels to reach and engage prospects is social media. Finding prospects through social networks has become essential for salespeople. billion monthly active users , Facebook is the most used online social network worldwide.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Pipeliner

APRIL 13, 2023

Share the reviews on popular websites, on your own website as client testimonials, and also on social media. Ask for Google reviews on social media. You can even offer them incentives when you ask for business reviews like a discount on a future purchase, for example. Respond quickly to the reviews you get.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Customer 52

Crunchbase

JANUARY 27, 2021

The best way to track events and event attendance is by paying attention to company announcements and company social media posts. With the rise in social selling, this should come as no surprise, but social media is your golden ticket to all sorts of information and buying signals. Read or reference a case study.

Hiring 122

Hiring Lead Rank Lead Scoring Ideal Customer Profile 122

BuzzBoard

FEBRUARY 8, 2024

Since small businesses often operate on tight margins and schedules, providing a small discount or offering added value in exchange for a referral can work well. A study by BrightLocal found that 88% of consumers trust online reviews as much as they do personal recommendations. Another effective strategy is offering incentives.

Small Business 52

Small Business Small Business Referrals Lead Rank 52

Hubspot Sales

DECEMBER 26, 2023

and 528 million globally in 2023, it remains a popular social media platform. You can present long authority content like a researched case study and personality pieces like an online journal.” In fact, something I frequently say is, “The most important part of social media doesn’t happen on social media.”

Twitter 93

Twitter Margin Social Media Ideal Customer Profile 93

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. The suspense is sure to motivate them to stop by come show time.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100