Thu.Sep 02, 2021

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State of Conversational Intelligence

Sales and Marketing Management

Only 16% of buyers say that sellers convey value effectively when selling virtually. Jonathan Carlson and Jake Miller of Allego explore the rapidly evolving world of conversation intelligence - how sales leaders can provide reps with personalized recommendations for content follow-ups and learning. The post State of Conversational Intelligence appeared first on Sales & Marketing Management.

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The Sales Coaching Conundrum

Anthony Cole Training

The dictionary defines a conundrum as “a confusing and difficult problem or question.” I believe it is safe to say that we can put sales coaching into that category. In today’s blog, I want to give you some sales coaching tips that will improve your sales coaching skills.

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A Prospect’s Pain Point: An Inconvenience or a Problem?

Zoominfo

An excerpt from “Sell Different!” by Lee B. Salz Just about every sales book ever written preaches the importance of salespeople finding pain and challenges that prospects are experiencing during discovery. When salespeople hear their challenges, they start licking their chops because they believe the door has opened to their solution. Unfortunately, many of them become disappointed when their deals never advance past the initial conversation.

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Podcast 214: Shelly Gupta Correa on a Journey of Career Change at 30 and Flexibility in Life

John Barrows

JB Sales’ newest trainer, Shelly Gupta Correa, joins John this week to talk about her journey on growing up without conforming to cultural norms, tough career decisions and changes, and evaluating her values and priorities in life. Shelly’s greatest lessons have come from taking different risks and becoming a parent, and she’s ready to encourage others who have been thinking of starting a new path.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to ask for the sale without feeling sleazy

Predictable Revenue

Salespeople rely on old-school selling tactics where they were taught to “always be closing,” which creates sleazy salespeople. Learn how to ask for the sale without feeling sleazy with our guest Donnie Boivin. The post How to ask for the sale without feeling sleazy appeared first on Predictable Revenue.

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How to Secure an Interview with Guru (Just Through Your Application)

Guru

No matter what state the job market is in, finding a new role can end up being a job in itself. For most, it’s a numbers game: spending all your spare time applying so you get as many applications out as possible in order to get the most return. But what if it doesn’t have to be that way?

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Value Realization, Value Positioning, Value Creation

Partners in Excellence

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. The concept of the value proposition can be traced back, apparently, to a McKinsey paper written in 1988, and to Norton and Kaplan’s work in the early 90’s (I was surprised by this, I thought the concept predated this by some years.).

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

Social media has taken over the world, and with it, Facebook, the biggest social network is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through their phone or laptop to check for updates from friends and family on Facebook.

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Best Startup Ideas For College Student In 2021

Pipeliner

College is a time for students to make plans for their future, including finances. Today, people no longer enter the job market long after completing their higher education. In today’s technological and competitive environment, machines and robots perform much of the work. Students have to outperform them to make their mark. So, like any other college student, you should also consider starting your own business if you are struggling to make ends meet.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Sales Talk for CEOs: Directing Sales Profitability with Transparency with Ganesh Shankar (S1:EP5)

Alice Heiman

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Ganesh Shankar, CEO at RFPIO Inc. After relying on workaround solutions for RFPs, Ganesh decided to build the solution to this confusing yet essential aspect of sales. And as a part of that, he wanted to ensure he was directing sales profitability with transparency. Learn how the #CEO of @rfpioinc directed #sales profitability with transparency on this episode of #SalesTalkforCEOs with @aliceheiman.

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Making the Right Changes for Remote Selling

Selling Energy

In spite of our current situation, industries are still producing, customers are still consuming, and many companies are sitting on piles of cash. Governments are providing more liquidity to the economy as well. In short: plenty of sales are still happening.

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Now What.Determining the Right Sales Kickoff Strategy During a Pandemic

BrainShark

While so many of my sales reps are enjoying the last few weeks of summer, unfortunately, my mindset is already on the winter months as I contemplate the right strategy for our sales kickoff meeting in January of 2022.

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Increase Prospect Engagement with Valuable Customer Insights

Vendor Neutral

Many salespeople know to lead with value, not product pitch, but what exactly does that mean? Here are 3 customer insights your prospects actually want.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Now What.Determining the Right Sales Kickoff Strategy During a Pandemic 

BrainShark

While so many of my sales reps are enjoying the last few weeks of summer, unfortunately, my mindset is already on the winter months as I contemplate the right strategy for our sales kickoff meeting in January of 2022.

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Live Data Breakdown: How Salespeople Are Adopting Sales Tech (or Not)

Sales Hacker

Join us for this live data breakdown as Ryan O’Hara (VP of Growth and Marketing, LeadIQ) and Chad Nuss (VP of Global Sales, PandaDoc) will cover the main takeaways. The post Live Data Breakdown: How Salespeople Are Adopting Sales Tech (or Not) appeared first on Sales Hacker.

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Rebooting Customer Engagement in Pharma – NEXT Normal

Bigtincan

The expectations for customer engagement in pharma have changed dramatically. According to Gartner, by 2025, 80% of B2B sales interactions will occur in digital channels. What does that mean for pharma? At the upcoming NEXT Normal virtual event, more than 1000 people will come together to learn the answer. Hear what experts from leading pharmaceutical […].

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No Goal Means No Prospect – Episode 008

Customer Centric Selling

Customer Centric Selling Podcast – Show Notes – Episode 8. In this episode, Frank and Tim will talk about Goals, Objective and how Pain and Problems affect a business. Goals are necessary for everyone and every business—set goals for yourself and your team that are both short-term and long-term in nature. Your continuous work on shorter-term plans may help you gain momentum and achieve your longer-term objectives.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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?? How We Can Improve Our Sleep

Pipeliner

The average master bedroom is probably very far away from being optimal for sleep. In this Expert Insight Interview, we welcome David Shirazi, sleep expert and founder of TMJ and Sleep Therapy Center. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 How We Can Improve Our Sleep appeared first on SalesPOP!

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How to Create Sales Sequences Your Reps Will Actually Use

Sales Hacker

Join Meghan Donovan, Sequence Specialist at Outreach, and Erika Davis, Head of Content Services of Greaser Consulting as they share their expertise on all things sales sequences. The post How to Create Sales Sequences Your Reps Will Actually Use appeared first on Sales Hacker.

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Customer insights to transform sales conversations

Close

It was Mark Hunter who said, "it's not about having the right opportunities. It's about handling the opportunities right." And he was correct.

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ZoomInfo + Chorus Upgrades Bring More Deal Visibility and Data Accuracy

Zoominfo

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Why and How to Improve Audience Segmentation for B2B Marketing

SugarCRM

We live in a hyper-personalized world—so getting the right message, to the right person, at the right time, on the right channel is essential for marketers. For the uninitiated, marketers segment their audiences (i.e., mailing lists) into smaller groups with similar characteristics, wants, and needs based on their communication objectives. Why, you may ask?

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Making the Product Experience Better With Sales-Assisted User Onboarding

Sales Hacker

“But we’re product-led. Our product is self-serve. We don’t need salespeople anymore, right?”. I’ve heard this too many times to count. Product-led is cool, and we have a desire to move away from sleazy sales tactics, don’t we? But it’s a false dichotomy: good salespeople don’t use unscrupulous methods to manipulate someone into buying something they don’t need.

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The X-Factor That Drives Customer Loyalty

Sell Integrity

The ability to create emotional bonds with your customers is the true x-factor that drives customer loyalty. You have more ways than ever before to engage with customers and enhance our product and service delivery. But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers.

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Kepler is Here—an Unparalleled Move for Pipeliner CRM

Pipeliner

In our tradition of naming versions of our software after landmark works of science throughout the ages, our latest is named for Johannes Kepler. Kepler was a 17th-century mathematician, astronomer, astrologer and natural philosopher, and a leading light in the 17th-century scientific revolution. Kepler mathematically proved the earlier heliocentric theory of Copernicus—that the sun, not the Earth, was the center of the solar system—and that planets had elliptical orbits, not circular.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp