Wed.Jul 29, 2020

Sell the Drill, NOT the Hole

The Sales Heretic

A common cliché in sales training is “Sell the hole, not the drill.” This maxim stems from the idea that if a person is buying a drill, it’s not because they really want a drill, but because they want a hole. And you should focus on the problem they want to solve, rather than your [.].

What Recruiting in the “New Normal” Looks and Sounds Like

Anthony Cole Training

The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale. Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands.

Retail 188
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How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling.

How to Navigate Pricing In a Pandemic

Sales and Marketing Management

Author: Gabriel Smith, chief evangelist at Pricefx Scrap the notion that you can keep business as usual. B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Sell the Drill, NOT the Hole

The Sales Heretic

A common cliché in sales training is “Sell the hole, not the drill.” This maxim stems from the idea that if a person is buying a drill, it’s not because they really want a drill, but because they want a hole. And you should focus on the problem they want to solve, rather than your […].

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How to make your sales process as compelling as a tree

Membrain

There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me. Sales Process

Deliver a Stellar Sales Pitch By Learning Your Sales Script the Right Way

Sales Hacker

To deliver a stellar sales pitch, you need to tailor it to each specific lead — nothing new there. But customizing and personalizing your pitch comes more easily once you’re confident in your main plot points.

6 Musts for Sales Leaders Heading into the U-Shaped Recovery

Sandler Training

2020 was the year. Your company was going to experience exponential growth. The plans had been meticulously prepared and presented, blessed by the board, applauded by all business unit leaders around the table.

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool

Smart Selling Tools

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool. CHICAGO – July 29, 2020 .

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Leaders: Avoid Overcorrecting in Response to a Crisis

Sandler Training

For leaders – and, let’s face it, for everyone else – the last few months have been nothing short of mind-bending. Most of us, in fact, are not even sure how to describe this period. The post Leaders: Avoid Overcorrecting in Response to a Crisis appeared first on Sandler Training.

The 9 most annoying things about email marketing software

Nutshell

Getting unreasonably angry at email marketing software is one of the things that unites us as marketers. We love these platforms in theory—how else would we be able to communicate with our prospects and customers on a large scale? Unfortunately, every leading email marketing platform seems to suffer from the same set of problems, from inadequate reporting to user-unfriendly UI.

8 Ways You Can Improve Your Sales Forecast

Anthony Iannarino

You may have heard some sales leaders call the “ pipeline ” something like “pipe-lies.” You may also be familiar with forecasted closing dates as “Hopeium.” Under the very best of circumstances, forecasting can still be incredibly difficult. When there is greater uncertainty, it can seem impossible.

The State of Sales Enablement in 2020

Sales Hacker

The post The State of Sales Enablement in 2020 appeared first on Sales Hacker. Choice Highspot Partner Sales Enablement Webinars

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

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The Most Unusual Sales Objections We've Ever Heard [& How Sales Reps Responded to Them]

Hubspot Sales

Constantly handling objections is a fact of sales life that's every bit as unavoidable as it is uncomfortable. It's inevitable — engaging in any kind of sales communication means running the risk of getting some grating, potentially overwhelming pushback.

7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

Leads 82

New Book! Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely

RAIN Group

2020 has flipped sales on its head and driven unprecedented levels of virtual interaction. Sellers are faced with more challenges than ever. You can’t sell the same way you did before. You need to adapt, pivot, and change almost everything you did previously.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Is Lead Generation a Top Business Objective? Here’s Why We Think It Should Be.

The Center for Sales Strategy

Whether you call it cold calling, prospecting, or new business development, lead generation is critical piece for the sales success formula.

Hypothetical Selling

Selling Energy

Now is a good time to revisit lost proposals. Because the circumstances are different now and your prospect might be willing to pick them up again. Capital costs are lower. The need for being more competitive, profitable, and valuable is higher than ever.

Post-COVID trends: How to return to predictable revenue

Predictable Revenue

LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.

3 Examples of Teamwork in Sales to Encourage Collaboration

criteria for success

Need examples of teamwork in sales? First, we need to understand that teamwork in sales doesn’t have feel impossible. In fact, there are ways sales leaders can encourage collaboration without pulling too many teeth. 3 Examples of Teamwork in Sales to Encourage Collaboration. Let's jump in.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

What is Marketing Automation and How Does it Help Salespeople?

Vainu

Good marketing requires a solid relationship between you and your prospects. Good sales, too. Hardly breaking news, I know. But with B2B sales moving into digital commerce, scaling interactions with your customers and prospects can sometimes prove challenging. Enter marketing automation.

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It’s Not Always About The Deal

Partners in Excellence

One of the things I see too many sales people doing is focusing only on the deal. That is, when we finally find and qualify an opportunity, our focus is on the deal only. We have meetings with the buying group, we focus on all the things we need to do to move the deal forward, winning a PO.

The Right Systems For Your Sales Business Path to Prosperity

Pipeliner

John Golden’s guest for today is Jennifer Seeno Tucker, the real estate industry expert and the author of the ‘Become A Rock Star Real Estate Agent’ book. She will talk about how to establish the right systems that will help you make your business more prosperous and successful.

How To Measure Content Marketing Success

Accent Technologies

The post How To Measure Content Marketing Success appeared first on Accent Technologies. Uncategorised

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

?? Work Passion, Collaboration in Remote Work

Pipeliner

What is the best way to make a remote worker both comfortable and productive during work? In this Expert Insight interview hosted by John Golden, Jacqueline Throop Robinson discusses how to bring work passion, collaboration, and cohesiveness together in remote work.

Getting Started with eGrabber LeadBox

eGrabber

Welcome to eGrabber LeadBox! Just a couple of minutes, we are setting up your LeadBox. LeadBox converts your lead lists into LinkedIn Tagged Lead List. LeadBox helps you to: Track your prospects – Alerts you when they change jobs, appear in the news, write a blog post and so on.

5 Questions to Ask Yourself Before Investing in CRM Software

Nimble - Sales

If we want people on the front lines of companies to be responsible for making good business decisions, they must have the same information that managers use to make good business decisions. – Ken Blanchard What’s that cliché that is totally overused yet so important when using CRM solutions?