Sales and Marketing Management
MAY 1, 2023
Using “you” puts the focus right where it needs to be: on the prospect’s own needs. It’s an incredibly effective example of tapping into how we think – and how our brains function – to optimize prospect engagement. The post The Power of You: Why One Word Makes All the Difference in Sales appeared first on Sales & Marketing Management.
Understanding the Sales Force
MAY 23, 2023
My wife chose some beautiful new shrubs and flowers and I was digging the holes to plant them in the garden. The largest shrub required the largest hole and it was to be placed in an area of the garden that I knew was quite rocky. Sure enough, after just three shovel fulls of dirt, I hit rock and it was bigger than both my shovel and the hole. I was stuck.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales 2.0
MAY 30, 2023
This is number 7 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. This interview is with Heidi Messer Co-Founder of Collective[i]. Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration.
Anthony Cole Training
MAY 26, 2023
In this blog post, we present a question that may force you to look yourself in the mirror and ask, "What can I do better as a salesperson to increase my sales in 2023 and beyond?
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
SBI Growth
MAY 31, 2023
The latest SBI survey of CEOs show s that even in the face of today’s economic uncertainty , t he more committed a company is to growth, the more likely it will continue to gain momentum. “We’re about to be in a recession.” “No, we’re in a recession now.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Allego
MAY 2, 2023
This article originally appeared on Forbes. Between layoffs, the “Great Resignation,” and a generation of workers reaching retirement age, businesses risk losing a wealth of institutional knowledge. In the sales world, the customer insight and product knowledge that representatives possess offer valuable information sources to enhance sales enablement programs and prepare new reps for the job at hand.
Partners in Excellence
MAY 22, 2023
Discovery and qualifying are critical to sellers. We use discovery to understand the customer’s needs, problems, requirements. We use discovery to understand the capabilities they seek in looking at solutions. We use discovery to understand their budgets, the alternatives they are considering, their knowledge of and interest in us, how they will make the decision, and when.
Sales Hacker
MAY 9, 2023
Sales is a number-driven business. And if you want to win over your customers, you need to put in a lot of time, energy, and effort. But the only thing that will set you apart from your competitors is going the extra mile. In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Rex Biberston , the principal at No Fluff Selling.
Understanding the Sales Force
MAY 10, 2023
All the requirements have been met. We have already seen these factors occur across the board: Low QoQ GDP. High interest rates. Massive layoffs. Inflation. Stock Market down. Cost-cutting. We are now seeing these events in sales organizations: Missed forecasts. Closing delays. Failure to hit quotas. Order cancellations. We know what doesn't work in a recession.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.
Sales and Marketing Management
MAY 3, 2023
Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.
Mr. Inside Sales
MAY 11, 2023
Have you ever observed your self-talk after you lose a sale? Mine used to go something like this: “Darn it! I suck at this!” “This product will never sell!” “The leads are trash, and I actually agree with some of my prospect’s objections!” “I wonder what I can sell that’s easier than this?” “Should I go back to school?” And on and on. While managers want you to jump on the next call, go from a negative experience and be positive again and “smile and dial,” you know how hard that is.
Sales 2.0
MAY 15, 2023
This is the sixth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. This interview is with Dave Brock. Dave is CEO at Partners In Excellence , a consulting firm that helps its clients OutPerform and OutSell their competitors.
Anthony Cole Training
MAY 12, 2023
We’ve been talking to, teaching, and coaching sales organizations for 30 years. We’ve been through every economic, political, and social uptick and downturn that you’ve been through. As a result, we’ve heard every reason for success and failure. The one true constant throughout those years and swings in environment is that there are always a small group of salespeople that succeed regardless of what is going on around them.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
No More Cold Calling
MAY 11, 2023
Let’s do the impossible together. I’m so conflicted, often scared. What’s this world coming to? I’m not a pessimist and try to look at the bright side, but there’s so much violence and hate. Wars, nuclear threats, mass shootings, polarized governments. It’s enough to make even optimists wonder if the glass is half empty after all. My husband and I don’t watch the news on TV anymore.
Understanding the Sales Force
MAY 30, 2023
Some of my long-term problems had such simple solutions. If only I had thought of the obvious solutions first. For example: For decades, I could not drive for much longer than two to two and a half hours before my eyes would get so heavy that I risked falling asleep at the wheel. Day or night, year after year, all of our trips were based on how far I might have to drive.
Sales and Marketing Management
MAY 22, 2023
Implementing AI in your business can unlock new ideas and outcomes, providing a competitive edge. These four strategies can help you make the best use of the AI system and maximize the potential of your workflow. The post 4 Ways to Integrate AI into Your Workflow appeared first on Sales & Marketing Management.
Mr. Inside Sales
MAY 26, 2023
I’d like to invite you all to join me on my journey through a new phase of my career: From this point forward, I’m going to spend more time pursuing what I’ve always done professionally (write), but I’m going to be writing more of the kind of books that have always spoken to me. Moreover, (and this is a big change), I’m going to begin publishing under my real name: Michael Zajaczkowski!
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Sales 2.0
MAY 1, 2023
This is the fifth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. This interview is with Scott Ingram. Scott is the Founder of Sales Success Media and hosts the Sales Success Stories and Daily Sales Tips podcasts.
Anthony Cole Training
MAY 19, 2023
In this blog article, we discuss the best advice sales managers can give their salespeople, and that is to "keep moving." If you want to increase sales within your organization, you must keep moving throughout the ups and downs, the missed opportunities, the clients who "ghost" you, and more.
Zoominfo
MAY 31, 2023
Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.
Smooth Sale
MAY 3, 2023
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Fortunately, there are several ways to secure free advertising and promote your business without breaking the bank.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
Sales and Marketing Management
MAY 30, 2023
Here are three ways that Generative AI is transforming the role of the sales development representative and - finally - giving it a well-deserved upgrade. The post 3 Ways AI-powered Technology is Elevating Sales Roles appeared first on Sales & Marketing Management.
Membrain
MAY 14, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with David Brock , Author of "Sales Manager Survival Guide," & CEO at Partners In EXCELLENCE to chat about his problem-solving mindset and curiosity helps him understand problems and explore solutions.
The Center for Sales Strategy
MAY 8, 2023
Whether you think the future of Artificial Intelligence (AI) is Wall-E or The Terminator, the reality is that AI is going to change the way that you sell. According to Crunchbase, there are nearly 10,000 AI startups. 10,000 new AI companies in the last year are a staggering number of people focused on how AI can help your life, business, and organization.
Force Management
MAY 18, 2023
The Chief Financial Officer is an influential voice in any sales conversation. If you’re looking to drive growth for your organization, your reps must be able to influence the CFO to close higher-value deals. Recently, due to economic pressure and budget constraints, many sales teams are seeing CFOs get involved in every deal, regardless of size. The ability to sell to the CFO is now a crucial skill every seller needs in order to hit revenue targets in today’s market.
Advertisement
When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys.
Nutshell
MAY 3, 2023
If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. Theoretically, a custom CRM would include all the features your organization needs, none that you don’t, and would be tailored to your specific business in everything from the in-product terminology to workflows reflecting how your team sells.
Hubspot Sales
MAY 17, 2023
The average buyer in this day and age is shrewd — naturally skeptical of salespeople and having certain standards reps have to measure up to. That makes establishing credibility central to the success of any sales effort. But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects.
Sales and Marketing Management
MAY 11, 2023
Salespeople must constantly adapt to a rapidly changing landscape to remain successful. In today’s competitive sales landscape, these five key traits are essential to sales success. The post Five Essentials for Modern Salespeople appeared first on Sales & Marketing Management.
Expert insights. Personalized for you.
314 
Let's personalize your content