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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. You’ll get high ROI.

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How to Create Sales Collaterals That Convert

Highspot

These internal tools equip sales teams with the knowledge and strategies to connect with customers. It offers sales representatives versatile tools to deliver value, foster interest, and nurture meaningful conversations. Sales teams relied on these as tools of the trade. For awareness, educational blogs and eBooks build trust.

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization.

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How to Motivate Your Sales Team: Strategies and Techniques

LeadFuze

We’ll also explore how Sales Performance Incentive Funds (SPIFs) play a role in motivating teams. The Impact of Setting Appropriate Targets on Motivation Levels A study by InsideSales.com revealed that clearly defined goals can boost employee engagement and productivity by up to 30%.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Even better than trying to control negative reviews, offer an incentive to customers who leave positive reviews of your product online.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.