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How to Keep Your Sales Kickoff Energy from Fizzling

Sales and Marketing Management

In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.

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The Dark Side to Rebates and Incentives

Selling Energy

Rebates and incentives have been part of the energy services landscape in America since the late-Seventies. Over the years, the collective pool of available funding has waxed and waned; however, in a typical year it’s not uncommon to see billions of dollars up for grabs.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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Rebate and Incentive Tips, Part One

Selling Energy

Utilizing rebates and incentives can be key in getting your efficiency projects approved. Over the course of the next three days, we’ll cover some tips and tricks of rebates and incentives.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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Rebate and Incentive Tips, Part Three

Selling Energy

Now that we’ve covered a handful of tips and tricks for maximizing rebates and incentives, we’re going to explore some useful resources that can help us track down the most relevant rebates and incentives for our projects.

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Rebate and Incentive Tips, Part Two

Selling Energy

Verify accurate input by third parties: Several years ago, a national retailer needed to file hundreds of incentive applications in the context of a planned portfolio-wide lighting retrofit campaign. Once the error was discovered, the client managed to retrieve the correct data and salvage the incentive.