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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website.

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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. But times have changed.

Loyalty 130
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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Implement a social listening strategy.

Buyer 190
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion.

Lead Rank 102
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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We don’t require prospects to take a meeting to claim the gift. The results? Anything but trivial.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer lifecycle One of the greatest benefits of email is the fact that it suits every stage of the customer lifecycle. Source: Campaign Monitor 2.