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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization.

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The Top 8 Challenges of Prospecting and How to Conquer Them

Crunchbase

From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. Successful prospecting requires time management skills, a proactive mindset and the ability to communicate effectively. That’s not to say it’s without its challenges, however.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. How Do I Know Which Intent Data is Trustworthy?

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4 Foolproof Ways to Beat Price Objections

Zoominfo

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. This removes a huge barrier between the sales rep and the prospect and puts you on the same team.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). 74% of today’s B2B buyers conduct more than half their research online before making a purchase ( source ). That way, you’re armed and ready to respond to prospects who may already be influenced by online reviews.

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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Employee engagement increases when the incentives are worth the effort required to do well. Offer a buy-in option for a chance to win prizes via a drawing or a raffle.