The Spiff Blog

FEBRUARY 24, 2023

Step 1: Get deeply acquainted with the prospect’s perspective To handle sales objections effectively, sales professionals must have a deep understanding of the prospect’s perspective on both a macro and micro level– All before ever picking up a phone or drafting an email. Let’s look at an example. Let’s look at another example.

Objections 80

Objections Hiring Face-to-face Buyer Persona 80

LeadBoxer

MAY 30, 2021

Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects. Keep in mind, not every business prospect is a good fit. To avoid losing B2B prospects, building and maintaining long-term relationships through a strong lead nurturing strategy is encouraged. Helps share content.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

LeadBoxer

JANUARY 10, 2021

Time and time again, research proves retaining and selling to current accounts provides a higher return on investment (ROI) than acquiring new customers. Then there’s the fact that the probability of selling to a current customer is 60 to 70% , while the likelihood of selling to a new prospect is only 5 to 20%.

Account 97

Account Lead Rank Lead Scoring Commission 97

Pipeliner

FEBRUARY 25, 2020

You can create the price range in such a way where prospects could immediately decide whether or not they could afford it. Keep in mind, though, that pricing plans should be clearly mentioned so that prospects could make a more informed decision. That way, you can easily encourage your prospects to fill out your contact form.

Lead Rank 80

Lead Rank Lead Scoring Marketing Referrals 80

Gong.io

JULY 11, 2022

Depending on their role within the team, inside sales reps engage in research, prospecting, email and social media outreach, cold calling, lead nurturing, qualification, demonstration, and negotiation conversations. An inside BDR (Business Development Representative), for instance, focuses on prospecting and pre-qualifying outbound leads.

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Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

PandaDoc

APRIL 20, 2022

Here are four great methods to boost your ROI when using outbound sales techniques. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. Methods to boost your outbound sales strategies. Engage in social selling.

Outbound 98

Outbound Top of Funnel Strategy Ideal Customer Profile 98

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

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Incentives Incentive Compensation Motivation 105

BrainShark

JUNE 28, 2023

Revenue At the end of the day sales coaching delivers ROI. As an incentive for engagement, teams that did not advance past the first round – but had 100%-member participation – were automatically allowed to compete in a consolation bracket for a $200 cash prize toward a team outing. Don’t have Brainshark or other coaching software?

Sales Coaching 62

Sales Coaching Coaching Scale Hiring 62

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated.

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Top of Funnel CRM Webinar Metrics Marketing 155

Apptivo

MARCH 9, 2023

Sales automation refers to the software, tools, and techniques that assist salespersons in eliminating time-consuming, manual, repetitive chores so they can concentrate on what they do best: close deals. In general there is a 10% difference in reply rate between having 1-200 and 1000+ prospect base. Automated follow-up Drip!

Sales Automation 64

Sales Automation Lead Rank Lead Scoring Campaigns 64

ExecVision

APRIL 25, 2018

While those numbers are impressive, it takes more than buying software to get there. Along the way, we’ve discovered what it takes to maximize your ROI from CAS. Use CAS as an incentive for reps to improve their conversion rates. Hot lists’ are comprised of high-quality prospects, so using them for CAS sessions is a no-brainer.

Ideal Customer Profile 40

Ideal Customer Profile InsideView Cold Calling Maximizer 40

The ROI Guy

JUNE 29, 2015

There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. Absolutely unacceptable, and potentially VERY costly for your business and career.

Discount 83

Discount Lead Rank Proposal ROI 83

Sales Hacker

JUNE 19, 2019

Here’s just a taste of what’s possible when you use chatbots for lead gen … At their most basic, you can automate chatbots to interact with prospects and qualify them as leads. Today’s chatbots can integrate with your CRM software, so you can essentially configure it to be a “leadbot.” Here’s how it works…. For example….

Campaigns 94

Campaigns Top of Funnel Lead Gen Scale 94

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. At the end of the day, reporting and ROI are king, and modern marketing automation platforms offer the real accountability that only data can provide.

Software 20

Software Software Outsourcing Services Marketing 20

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. At the end of the day, reporting and ROI are king, and modern marketing automation platforms offer the real accountability that only data can provide.

Software 20

Software Software Outsourcing Services Marketing 20

Cincom Smart Selling

OCTOBER 14, 2020

Marketing uses this to obtain a good look at what prospects and customers are interested in. The successful track record of these tools should provide strong incentives for marketing groups to proceed with automation projects and equally strong justifications to seek funding for those projects. Website Visitor Logs. Content Management.

Data 62

Data Ideal Customer Profile Marketing Campaigns 62

Lessonly

DECEMBER 4, 2020

With so many advances in technology, there’s no reason not to use sales enablement software to improve everything from sales content to training. The right software will be a comfortable fit for your company culture while providing valuable support that directly helps you meet goals. What is Sales Enablement?

Commission 29

Commission Face-to-face Sales Enablement Salary 29

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Every software company is different, and likewise, every partner program is different. 3 Types of SaaS Partner Programs.

Commission 112

Commission Referrals Hubspot Marketo 112

Hubspot Sales

SEPTEMBER 8, 2020

You’ve decided you need customer relationship management (CRM) software. Today’s the day you begin tracking prospect interactions, logging deal data, and leveraging that information to sell more, better, and faster. Any sales rep worth her salt knows the key to a sale is explaining value to a prospect. CRM Adoption Rates.

Software 126

Software Software CRM Hiring 126

Salesmate

JUNE 11, 2021

Email automation uses of predefined rules to trigger email messages and personalize your messages based on specific actions that the customers take or don’t take, with the help of an email automation software. For every dollar spent on email marketing, ROI can reportedly reach $44. Use the info collected to create an incentive .

Real Estate 52

Real Estate Campaigns Lead Rank Lead Scoring 52

LeadFuze

NOVEMBER 10, 2021

I was able to automate my email blasts and spoof the area code with the software I had. Interruption-based prospecting is a great tactic, but it’s not the only one. Educating prospects to help them picture themselves as the hero of their own journey. Automation and saturation are two of those things. It made it very easy.

System 52

System Outsourcing Services Hiring Social Selling 52

Cience

NOVEMBER 6, 2019

With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Companies that sell software-as-a-service (SaaS) are a good example. Consider a SaaS service like collaboration software or file sharing.

Channels 42

Channels Marketing Retail How To 42

LeadFuze

JUNE 3, 2021

It means you’re targeting your prospects with your content and offers only if they are highly relevant to their needs. You’ll have an account for each prospect, and you’ll treat it as an individual market, crafting a specific marketing message to target it. SiriusDecisions conducts a yearly survey to evaluate the state of ABM.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Scale 52

Sales and Marketing Management

JUNE 22, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Managing the technology, however, is just the first hurdle. Top Risk Factors in B2B SaaS Customer Success.

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B2B Customer Vendor Enterprise 207

Sales and Marketing Management

AUGUST 3, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. This hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Managing the technology, however, is just the first hurdle. Business objectives can be complex and often political. Top Risk Factors In B2B SaaS Customer Success.

B2B 177

B2B Customer Vendor Enterprise 177

Hubspot Sales

JULY 29, 2022

Some of the leading partner relationship management software options in the space, as rated by user reviews and market presence, include Impact.com, Impartner PRM, and Allbound PRM. Let's take a look at these PRM software options to find one that helps you launch or expand your partner program.

Scale 96

Scale Hubspot Referrals Top of Funnel 96

Sales Hacker

JANUARY 5, 2024

Upcoming Digital Live Event: The software space is becoming increasingly crowded. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Scale 97

Scale Intent Signal Ideal Customer Profile Intent 97

Sales Hacker

NOVEMBER 16, 2021

Use prospect search filters. Mailshake is a lead generation tool that lets brands automate their prospecting outreach via email, social, and phone. Unlike traditional email marketing solutions, this automated solution enables you to send personalized cold emails at scale, then engage with these prospects via phone and social.

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

Highspot

MARCH 18, 2024

Businesses that invest in AI have seen a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20% , according to McKinsey and Company. It goes on to score and qualify these prospects, highlighting those with the highest likelihood of conversion. These tools also manage contact information and automate cold emails.

Sales Tools 52

Sales Tools Tools Lead Rank SAP 52

Accent Technologies

NOVEMBER 10, 2018

Benefits/ROI myths. For example, we at Accent Technologies specialize in developing software that makes reps want to use their CRM. Explain the benefits of tracking prospect interactions and getting forecasts to achieve quotas faster. Incorporating CRM usage into SPIFs, contests and other incentives. Pricing myths.

CRM 55

CRM ROI Commission Vendor 55

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. Why is Enterprise Software so Expensive? When broadband connectivity and the cloud arrived, it completely rewired the distribution model for software.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The Spiff Blog

SEPTEMBER 26, 2023

The BANT methodology, which sales organizations have used since the 1950s, relies on four criteria to qualify prospective customers: Budget, Authority, Need, and Timing. Budget : Does the prospect have the budget available to purchase your product or service? Let’s start with the simpler of these two common frameworks.

Sales Qualified Lead 83

Sales Qualified Lead Lead Qualification Sales Cycle Scale 83

Sales Hacker

NOVEMBER 17, 2020

Loopio’s response software automatically fills in your RFPs based on answers from past proposals. Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable.

Company 102

Company Scale Hiring Revenue 102

Sales Hacker

SEPTEMBER 13, 2019

More than a third of Closers (42%) prefer to reengage with a prospect with a phone call. Nearly a fourth (23%) prefer to email prospects. They report using various strategies to close deals based on the prospective customer. The #1 tactic for overcoming deal fatigue is to reiterate the value and ROI of the product/service.

Closing 77

Closing Strategy Quota Pipeline 77

LeadFuze

OCTOBER 6, 2021

Outbound sales, as defined by the American Marketing Association, is the process by which the sales representatives make outbound sales calls or use other sales channels to contact prospects. . Outbound sales are those in which a seller initiates contact with a prospective buyer. Step 2: Build prospect profiles.

Outbound 52

Outbound Ideal Customer Profile Strategy Consumer 52

Troops

APRIL 20, 2018

If you don’t have a lot of customers, another method is to analyze the conversations you and your team have with prospects that seem to be going well. It could be a phone conversation, an email, a message on LinkedIn, or any other time that prospect interacted with your sales team. Calculating incentive for top performers.

Ideal Customer Profile 90

Ideal Customer Profile Top of Funnel Incentives Incentive 90