Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Pipeliner

DECEMBER 21, 2023

The Power of Systems Thinking: How Matthew Kleiman is Revolutionizing Industrial Maintenance and Construction “Industrial facilities are like the human body,” says Matthew Kleiman, the visionary co-founder and CEO of Cumulus Digital Systems. It was a wake-up call, urging a shift towards holistic thinking.

System 52

System Industry Video Construction 52

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Bigger budgets?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank acknowledged the rise of AI-generated content and the decline in content quality.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Pipeliner

MAY 6, 2023

This book got me thinking: are there mega-threats for our industry coming our way? But thankfully, there are no threats to my industry!” They need not care about the rest of the world because their industry is doing just fine. Those people had to eventually move into selling motor vehicles or risk being left behind.

Industry 52

Industry Trends Face-to-face Video 52

Nutshell

SEPTEMBER 15, 2023

But maybe you’re unsure which tools are most useful to an industrial company like yours. On this page, we’ll go over six types of software for industrial companies. It also enables you to manage your sales process, marketing outreach, and other interactions with leads and customers. If so, don’t worry—we’ve got answers for you.

Software 62

Software Software Industry Company 62

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service.

Retention 238

Retention B2B Strategy Penetration 238

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. So what components make up this effort? Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Smooth Sale

SEPTEMBER 16, 2022

Attract the Right Job Or Clientele: Create A Unique Place to Be in The Wine and Dine Industry. Your Unique Place to Be in The Wine and Dine Industry. Market And Manage Your Business Effectively. To run a successful winery or restaurant, you need to market your business effectively and keep track of your finances.

Industry 78

Industry Hiring Loyalty Trends 78

Pipeliner

JUNE 1, 2023

The world of sales is constantly changing, and it’s important for sales professionals to stay up-to-date on the latest trends and insights in order to remain competitive. In this article, we’ll explore some of the top industry reports, emerging technologies, and trends that sales professionals should be aware of.

Report 52

Report Industry Lead Rank Lead Scoring 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Pipeliner

SEPTEMBER 30, 2021

And in an industry as competitive as tech, you need to be on the ball at all times. Have you considered your marketing strategy? Here are some beginner’s tips on how to grow your tech company and be a success in the market. The post Steps to success in the tech industry appeared first on SalesPOP!

Industry 98

Industry Hiring Scale Small Business 98

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. Routinely Review All Plans. Image credit.

Insurance 78

Insurance Insurance Industry Retention 78

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

Smooth Sale

MARCH 9, 2022

For The Healthcare Industry? Note: Our collaborative Blog asks and provides insights on the, ‘Do You Know The Success Secrets For The Healthcare Industry?’’. Although the title, ‘The success secrets for the healthcare industry,’ may sound limited to one industry, the success secrets insights apply to many. A Central Hub.

Industry 78

Industry Social Media Hiring Lead Rank 78

Sales and Marketing Management

FEBRUARY 3, 2021

Buying, selling, talking to a doctor and checking daily updates of the rate of infection in various parts of the globe along with entertainment – everything boiled down to one’s laptop, smart phone or TV remote. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. AI-enabling technologies are becoming more prominent in all industries, not just the tech world. That’s a significant opportunity. Be Excited about AI.

Marketing 209

Marketing Webinar Metrics Software Software 209

Vainu

FEBRUARY 10, 2021

Most of us use the industry data field in our CRM and marketing automation. We often create segments and lists by using that industry information as one of our search and B2B segmentation criteria. But how often you end up with endless target lists that include companies that have nothing in common? Let’s get to it.

Segment 71

Segment Industry B2B Customer 71

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Pipeliner

JUNE 4, 2023

This article concludes our series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology.

Industry 52

Industry Construction Tools CRM 52

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Pipeliner

APRIL 19, 2023

In a recent interview with John Golden, Steve discusses the current state of the sales industry and offers advice on how to stand out in a noisy and distracted world. He emphasizes the importance of having real domain expertise in areas such as SEO and digital marketing, and warns against so-called experts who only want to take your money.

Industry 52

Industry Video Face-to-face Social Selling 52

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Line up Your Strategies with Customers’ Business Goals: Use SaaS Tools to Build, Track, and Manage. Start by doing the usual.

Strategy 105

Strategy Marketing Education Small Business 105

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Smooth Sale

OCTOBER 4, 2022

In Your Manufacturing Business and Varying Industries. Our collaborative blog post provides ‘Easy Guidance for Improving Productivity In Your Manufacturing Business and Varying Industries’ that may also apply to yours. Ensure your training of employees is up to date and includes safety policies. Be A Story-Teller.

Industry 78

Industry Policies Hiring Networking 78

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Adaptive Business Services

SEPTEMBER 1, 2021

In an earlier article I spoke a bit about returning to my roots … selling. I tried marketing, I failed abysmally, and I hated every minute of it. When I was in the sign industry, I never saw a CRM that had been designed specifically for sign companies. I spent my life in B2B sales and over 15 years in the electric sign industry.

Relationals 71

Relationals Industry Hiring Ideal Customer Profile 71