Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
This harkens back to old insurance tactics, when an agent would deliver a policy and then ask the client to send a letter to 10 or 20 of his best friends. Still think referrals don’t scale? You may think referrals don’t scale because you’re asking the wrong question. It works, and it scales. When Are You Asking?
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