Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
When we receive a referral introduction, we convert that prospect to a new client more than 50 percent of the time—and that’s without factoring the power of the new relationship, reduction in our sales process, eliminating the competition, and reducing the cost of sales. Still think referrals don’t scale? It works, and it scales.
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