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Letting Others Shine Can Get You Sky-High Referral Rates

Sales and Marketing Management

Such a negative viewpoint only fosters a feeling of distrust for sales experts, making it tough to close deals and garner referrals. My team chooses to honor others before ourselves, and our referral rate is 10 times everyone else’s. But the value of our referral traffic makes the waiting worthwhile. Appreciate the little guys.

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How to Care for Referrals

Alice Heiman

We all love it when we get a referral. Why are Referrals so Powerful? 83% of consumers are comfortable making a referral after a positive experience. Journal of Marketing ) . Since referrals have a much shorter sales cycle and higher close ratio you’d think we’d all be out asking for more. Neilsen) .

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Best time to ask for a referral? Listen for warm words from your buyer

Selling Essentials RapidLearning Center

When’s the best time to ask your buyer for a referral? Referrals aren’t a function of a specific mile marker in the sales process. And if you assume they are, you may miss great opportunities to ask for referrals that can come up at any point. So how do you go about asking for the referral? This is important.

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An ideal time to ask for a referral

Selling Essentials RapidLearning Center

But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. So any fears about asking for a referral in these circumstances appear to be unfounded.

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An ideal time to ask for a referral

Selling Essentials RapidLearning Center

But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. So any fears about asking for a referral in these circumstances appear to be unfounded.

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Why salespeople don’t ask for referrals – and why they should

Selling Essentials RapidLearning Center

Surprisingly, w e’ve found that referrals often aren’t on the radar screen for sales organizations we deal with. Because referrals are the most valuable leads in sales. Yet, evidence shows that as few as 11 percent of salespeople actually ask for a referral. Why worry about referrals? Who wouldn’t want that? So why wait?

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Art Of Small Business Update

The Pipeline

John Jantsch – Small Business Expert & Wall Street Journal Bestselling Author, Duct Tape Marketing, The Referral Engine & The Commitment Engine. Gerber – Small Business Guru & Author of the Mega-Bestseller E-Myth Revisited.