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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Smart Deployment of Marketing and Sales Technology in B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

BuzzBoard

In the modern digital selling environment, content is inextricably linked to sales success. And the key for enabling seller effectiveness lies in reimagining what a content creation solution for sales teams looks like. Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool.

Tools 104
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Top 4 Sales Technology Trends to Watch in 2023

Allego

Sales technology has come a long way in recent years and has become an integral part of most organizations. During that time, however, sales teams have amassed a large number of tools, and that’s created some problems. 4 Sales Technology Trends for 2023 1.

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Guided Selling Tools Are a B2B Game-Changer

Sales and Marketing Management

Unless companies are regularly crushing their sales goals, they usually focus on ways to boost selling productivity and efficiency. With talented salespeople already on board, optimizing performance in the modern business climate means seeking more out of sales technology.

B2B 156
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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118