Remove Marketing Remove Selling Skills Remove Tools Remove Vendor
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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

And we have the convergence of information overwhelm, increased sources of distraction, accelerating change, and skyrocketing complexity–in our customers markets, in their own organizations, with competition/partners, and within our own organization. Also, these are the easiest applications of AI/ML technologies.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

We continue to organize our sales and marketing initiatives around what makes us more efficient or old views of how customers buy. Classically, marketing’s focus is on creating interest and awareness, then driving demand. Likewise, sales shouldn’t be waiting for marketing to create awareness and demand.

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Sales Skill-Sets vs Sales Tool-Sets

SBI

So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively.

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Isn’t It All About The Buying Process?

Partners in Excellence

Some “Buying Training” Vendor or software technology provider hasn’t provided them a convenient set of buying stages and activities they consistently undertake. Why would HR, Sales, Marketing Customer experience care about a new manufacturing process control system.

Analysis 114
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Covid-19 Email Responses to Use Now

Mr. Inside Sales

For the time being, we’ve decided to focus on our current market and aren’t going to be looking into different markets right now. Yes, this is an unfolding and unfamiliar situation, so I completely understand your company’s decision to concentrate on the local market for the time being. Email from Prospect #2: Dear….

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New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling

The ROI Guy

Value Expert Sales Training starts with videos designed to teach sales reps and channel partners new value conversation techniques, storytelling, quantification and tools. The training advances to instructor-led workshops, including the following important topics: Why is Value Selling Important to You?

Vendor 70
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The Selling Process–Yep, That Again

Partners in Excellence

So the selling process covers critical marketing, sales, and some customer experience activities. This broader view of the selling process is even more critical when we look at the increasing preference of customers to leverage digital tools in their buying process. Our selling process is unique to us!