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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Yes, I know.

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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

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Are You a Trusted Client Retention Specialist or a Generalist?

Babette Ten Haken

Do you see yourself as a trusted client retention specialist or simply a generalist? Regardless of whether you actively acquire clients, or not, you impact client retention. So yeah, while the sales guys and gals get all the customer acquisition glory and credit, consider your own mission-critical role. Or your employer.

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Are Client Retention Folks the Best Salespeople in Your Company?

Babette Ten Haken

It just could be that client retention folks are the best salespeople in your company. Professionals involved in the post-sale care and feeding of newly-acquired customers. The best (often uncompensated) salespeople in your company are your client retention folks. Client retention professionals course-correct clients.

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Create a Flexible Client Retention Strategy as Clients Pivot

Babette Ten Haken

That is why, moving forward, my advice is to create a flexible client retention strategy. These are the conversations which a flexible client retention strategy is based upon. The post Create a Flexible Client Retention Strategy as Clients Pivot appeared first on Babette Ten Haken. You are not alone. We are in this together.

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Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

What do your customer retention stories sound like? Do you know the story of what happens to clients, after that new contract lands in-house, for post-sale execution? If you plan to renew that contract at a later date, perhaps it makes sense to become invested in that post-sale story. Then, take action here.

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How to Build Sales Compensation Plans that Increase Retention and Productivity

Sales Hacker

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. Who should be responsible for sales compensation planning?