Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Understanding the Sales Force

JANUARY 26, 2012

Understanding the Sales Force by Dave Kurlan If you have been reading this Blog for a while, then you may remember my requests during the last half of 2011 to complete a survey for my Trust Project. Did you know that women and salespeople were 25% more likely to be victims of a sales scam than men and non salespeople?

Hiring 192

Hiring Insurance Insurance Survey 192

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Partners in Excellence

MAY 25, 2022

In my news feed, I saw an article about an interesting research study on sales performance/productivity. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. My interest is, clearly, about the research.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

The Pipeline

OCTOBER 6, 2016

Earlier this week I posted about the how your sales stack stacks up, (couldn’t resist) How Productive Is Your Sales Stack? Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”.

Case Study 291

Case Study Fashion Exercises Buyer 291

Igniting Sales Transformation

SEPTEMBER 16, 2019

When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond losing a sale or a current customer. It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. Which brings me back to the sales force.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Score More Sales

MARCH 26, 2013

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. What will you do with it and how will that look?

CRM 235

CRM Guidelines Data Compensation 235

Highspot

MAY 6, 2021

And yet, many sellers are wasting their opportunities to connect with potential buyers and lead them into the sales process. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges. It’s important to look for things you have in common with a buyer.An

Prospecting 116

Prospecting How To Buyer Campaigns 116

The Brooks Group

FEBRUARY 11, 2020

Just How Costly Is Sales Turnover? When hiring – and retaining – sales talent, you might say that a bit more is at risk: Nearly $100,000 of your hard-earned revenue, to be exact. That’s the cost to a company for turning over a salesperson, according to one study. Lost time and energy in hiring, training, and managing.

Hiring 52

Hiring Sales Talent Quota Travel 52

Pointclear

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. An hour is too long (most producers will agree) because the listener has probably reached their destination, come in from walking the dog or run their training circuit.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133

Sales Training Connection

MARCH 5, 2014

Multi-generational sales teams. One was a post by Dean Newland and the other was a Bluteau DeVenny & Company white paper reporting on its research study. Both were about management in general but we thought the insights were of particular interest to those of us concerned about the world of sales.

Sales Management 114

Sales Management Study Coaching Survey 114

Janek Performance Group

DECEMBER 28, 2021

In sales, thought leadership is a crucial component of success. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability. Without question, lead generation is a sales topic as comprehensive as it is fundamental.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Chorus.ai

JANUARY 29, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Miller Heiman Group

JUNE 25, 2018

How to balance the expectations of buyers with the demands of sales leaders. Sales research confirms what salespeople already know: It’s tough out there. Sales consultants are accountable to sales leadership not only for closing deals but also for reliable input on the status of all the deals in play.

Sales Methodology 66

Sales Methodology Forecasting Quota Sales Enablement 66

Sales Training Connection

OCTOBER 21, 2011

In October 2010, McKinsey & Company published an interesting white paper – Getting more from your training programs. The focus was on optimizing the results from the $100 billion that world-wide companies spend every year on performance skill training in areas ranging from performance management to sales techniques.

Training 87

Training Exercises Case Study Sales Leadership 87

Allego

APRIL 21, 2022

Not only that, but for B2B sales, the desire for virtual communications extends to buyers. And even after months of adjusting, you might still be struggling to adapt to this digital transformation and lead your sales team into a tech-driven new world. Coaching distributed sales teams and providing feedback. You aren’t alone.

Hiring 71

Hiring Video Distribution Buyer 71

No More Cold Calling

OCTOBER 13, 2016

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Chorus.ai

JULY 9, 2019

Sales enablement is an art. That’s why smooth, well-executed sales enablement makes all the difference. Sales enablement starts by determining what your objectives are. Sales enablement starts by determining what your objectives are. And it begins with strategy. Define Your Objectives.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

Mindtickle

MAY 2, 2023

Odds are, if you’re a sales enablement leader right now, you’re operating your team much differently than you did less than a year ago. According to our 2022-2023 Sales Enablement Outlook Report , almost 40% of sellers achieve below 75% of their quotas. Less (or no) budget. More pressure. Heightened competition. Overwhelming stress.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

Sales Training Connection

APRIL 25, 2014

MedTech sales. Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. But what are some of the new specific skill sets that will define the superior sales team? ©2014 Sales Horizons, LLC.

Guarantee 95

Guarantee Health Care Pharmaceuticals Margin 95

Showpad

NOVEMBER 26, 2018

Today it might seem obvious that sales enablement is a critical business function, and for many organizations, the importance of a structured sales enablement team has only very recently gained traction. What is Sales Enablement? What is Sales Enablement? Prepping Your Sales Team with the Right Training.

Sales Enablement 45

Sales Enablement Webinar Metrics Collateral Case Study 45

Autoklose

MARCH 25, 2024

Share case studies in the fourth and/or fifth emails. The interest: You should aim to make the person indicate their interest in your content offer — get them to hop on the “yes” train right away. This works when you’re offering content in that first email; e.g., “Would you be interested in reading [this great white paper]?”

Conversion 52

Conversion How To Case Study Webinar Metrics 52

Miller Heiman Group

MARCH 15, 2019

Every sales organization wants to offer resources that can help their sales teams win more deals. From training programs to coaching services to sales playbooks, sales enablement services maximize revenue opportunities, improve customer acquisition rates and generally support your sales reps along the customer’s path.

Sales Enablement 69

Sales Enablement Face-to-face Resources Coaching 69

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Miller Heiman Group

JULY 2, 2018

In his white paper, “ There’s Never Been a Better Time to be in Sales ,” he writes, “If your daughter or son has just completed an expensive degree in Renaissance Studies, and now they’re working part-time at Starbucks, you might want to call their attention to the fact that the world is changing.

Hiring 50

Hiring Retail Survey Salary 50

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

No More Cold Calling

OCTOBER 30, 2016

One million B2B sales jobs in the US will be lost to self-service eCommerce by 2020, according to Forrester’s report, “ The Death of the B2B Salesman.” Yes, order-taker sales jobs will disappear. They will become more in-demand, even as millions of other sales jobs are rendered unnecessary. Want to remain in sales?

Referrals 120

Referrals Sales Qualified Lead Lead Generation Cold Calling 120

Janek Performance Group

MAY 15, 2023

Their 1999 study focused on logical reasoning, grammar, and social skills. And due to the nature and stress of sales, it’s an easy trap. Here’s how to navigate the Dunning-Kruger Effect in sales and five soft skills that can help: The Fallacy of Faking It Too often in sales we hear, “Fake it ’til you make it.”

Negotiation 62

Negotiation Course Buyer Lead Rank 62

Showpad

FEBRUARY 25, 2019

When sales can’t locate necessary content, marketers’ time and efforts have completely gone to waste, and as a result, reps’ time is also wasted looking for and putting together materials that they don’t realize already exist. A content management system (CMS) mitigates the disconnect between the creation and use of impactful sales content.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

When sales can’t locate necessary content, marketers’ time and efforts have completely gone to waste, and as a result, reps’ time is also wasted looking for and putting together materials that they don’t realize already exist. A content management system (CMS) mitigates the disconnect between the creation and use of impactful sales content.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

OCTOBER 29, 2019

Sales reps need the knowledge and skill to understand your industry, products, customers, and competitors, as well as compelling and relevant content to engage buyers at every stage of the journey. Sales, Marketing, and other teams within your organization need access to this content, which is far easier said than done.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical.

Industry 52

Industry Marketing Scale Top of Funnel 52