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4 Martech Trends Impacting 2023 Strategy

Sales and Marketing Management

According to Gartner’s 2022 CMO Spend Survey, B2B organizations devote approximately one-quarter of their marketing budget to technology. The post 4 Martech Trends Impacting 2023 Strategy appeared first on Sales & Marketing Management. Yet B2B marketers used less of their martech stack in 2022 than […].

Trends 156
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The report from late May highlights three seemingly obvious but key trends: An accelerated migration to digital. The pandemic has accelerated previous trends?—?omnichannel

Trends 156
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First Annual Benchmark Survey to Identify Trends in Sales Enablement Technology Use

SBI

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. For our survey, it’s important that we get a good cross-section of each so we can benchmark over time.

Survey 139
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Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. Understanding hiring trends in the post-pandemic labor market can help to guide your strategy when looking for the right candidate.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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6 Sales Trends That Could Fizzle This Year [New Data]

Hubspot Sales

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. million people.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.