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Adopt the Make My Day Marketing Attitude

Increase Sales

.” What would happen if we as small business owners to sales professionals took that “make my day” to heart and made it part of our overall marketing attitude in a positive way? Of course I had to change my marketing attitude to fully appreciate this new perspective. Offer online courses or webinars.

Marketing 131
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How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1. Real World Example #2.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

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It Doesn’t Get Easier!

Partners in Excellence

” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. In 2005, Staples ran a marketing campaign featuring the “Easy Button.” I seldom respond to “viral videos.” It is human nature to want things to be easier.

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Are You Making Selling a Lot Harder?

Increase Sales

Then factor in the market uncertainty and sales decisions seem to be bottle necked. Of course, there are all those sales experts, sales gurus, sales coaches and consultants who appear to have a new monthly sales strategy. Education Based Marketing Works. Education based marketing opens the door to relationship building.

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What is the Best Sales Process for Increasing Sales?

Understanding the Sales Force

Having founded Kurlan & Associates in 1985 and Objective Management Group in 1990, the only surprise should be that it took so long to combine the two passions and write Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball , in 2005. The trainer understands your goto market strategy.

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The Pen Now Directs More Sales Leads

Increase Sales

.” In today’s global market place fueled by technology and the human capacity of curiosity, the pen (a.k.a. Sales Training Coaching Tip: Content marketing is aligned to education based marketing and is considered inbound marketing. 91% of B2B marketers use content marketing.

Leads 158