Sales and Marketing Management

FEBRUARY 26, 2019

The percentage of actively disengaged workers has ranged from a high of 20 percent in 2007 and 2008, immediately before and during the heart of the recent U.S. Many of the managers, sales coaches and consultants who responded to a query we posted while researching this story said purposeful work is the only way to drive engagement.

Insurance 120

Insurance Insurance Commission Lead Rank 120

SBI Growth

FEBRUARY 7, 2020

Before the 2008 recession, Intel pushed out rivals by keeping its product cycles tight. With a philosophy that innovation would move the market in its favor, Intel devoted itself to delivering the fastest and latest technologies. Being ahead of the.

Marketing 246

Marketing Case Study Study Software 246

Hubspot Sales

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. You need to research, study, and learn. Content is also a valuable sales tool," says Valerie Turgeon of Brandpoint. On the flip side, only 8% are opened. Source: Capterra.

Outsourcing Services 144

Outsourcing Services Scale Lead Rank Lead Scoring 144

Velocify

JULY 21, 2017

However, before working with Velocify, they lacked a unified system that could track and optimize performance and had no way to truly measure the success of their sales and marketing strategies. Realizing they needed a more advanced solution, Guaranteed Rate found Velocify in 2007 and haven’t looked back since. The Results.

Guarantee 40

Guarantee Lead Rank Lead Scoring Case Study 40

DiscoverOrg Sales

MAY 4, 2017

It didn’t really matter how great our sales force integration was, or how great our Marketo integration was, or how much we were cleansing their data. It showed the concrete steps that a sales leader or a marketing leader can put in place to accelerate growth in the years to come. They had to see growth. You just combine the two.

Company 120

Company Conversion Outbound Video 120

HeavyHitter Sales

SEPTEMBER 11, 2007

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors.

Penetration 60

Penetration Study Meeting Education 60

The ROI Guy

FEBRUARY 14, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Social Media 45

Social Media ROI Media B2B 45

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Face-to-face Survey 40

Your Sales Management Guru

OCTOBER 13, 2015

But one area where additional improvements still can be made is the sales organization. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. They often lack both a strategic and tactical sales plan. existing clients or new clients.

Revenue 40

Revenue Hiring System Case Study 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. As a result, sales is being invited later into the decision making process, if at all.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Microsoft Media 40

No More Cold Calling

OCTOBER 29, 2015

” That’s why the words you use matter and why business to business sales “pitches” fall flat. She tells a remarkable story about how a software engineer at Google almost failed at selling his idea … until he changed his words. This thinking was advanced by a 1967 study around communication.

Hiring 120

Hiring Google Face-to-face Ideal Customer Profile 120

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Nutshell

JULY 9, 2021

Software Engineer. What did you study in college, and what did you think you were going to “do” with that education? I started studying to be a frontend engineer and was ready to apply for jobs after a couple of years. What did you study in college, and what did you think you were going to “do” with that education?

Retail 118

Retail Scale Education Study 118

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

JANUARY 10, 2011

Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. From these findings, to better align sales / marketing with buyer requirements, perhaps more budget should be allocated to business benefit and financial assessment content, tools and support.

ROI 40

ROI Social Media Decision Maker Survey 40

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Let the Good Times Roll?

ROI 40

ROI Social Media Benefit Oracle 40

Crunchbase

JULY 12, 2022

Hot tip for salespeople : In contrast to unicorns, which get all the attention, emerging unicorns may not be as inundated with sales pitches. As the e-commerce sector continues to grow, and with the global e-commerce market predicted to reach $7 trillion in sales by 2025 — it might be worth setting up alerts for Juni and similar companies.

Lead Rank 52

Lead Rank Lead Scoring Company Sales Qualified Lead 52

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Hacker

MARCH 27, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. In it, Founder of Startup Hypeman, Rajiv Nathan, shows you how to do sales presentations that don’t suck. Why use sales presentations? Why use sales presentations? (08:03). When do you use a sales presentation? (12:25).

Top of Funnel 73

Top of Funnel Lead Rank Webinar Metrics Call-back 73

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

HeavyHitter Sales

SEPTEMBER 28, 2007

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors.

How To 60

How To Penetration Lead Generation Case Study 60

Bigtincan

DECEMBER 21, 2021

Dropbox, one of the most popular cloud storage solutions for consumers and businesses, has been around since 2007. Take the file ‘Sales Cycle Analysis’, pictured here, as an example. The sales rep can add these five files to the bookmark stack and use them whenever needed.

Enterprise 59

Enterprise Enterprise Comparison Lead Rank 59

Sales Hacker

JUNE 30, 2020

This week on the Sales Hacker podcast, we’re incredibly excited to have Andrew Sykes. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Hey everybody, welcome to the Sales Hacker Podcast. Sales teams have had to quickly adapt to a new normal. It’s Outreach , the number one sales engagement platform.

How To 77

How To Call-back Meeting Conversion 77

The ROI Guy

JULY 22, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Lead Rank Social Media Lead Scoring 40