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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130
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How B2B Buyers Search for Tech Solutions

Tenfold

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. The Digital Age Buyer’s Journey.

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A Customer-Success Driven Sales Strategy

Alice Heiman

Watch the podcast below or on our YouTube channel. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures.

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5 Marketing Trends That will Impact 2013

SBI Growth

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. There has been a proliferation of tools and channels. We have seen a growth in 2012 in the concept of lead nurturing.

Trends 316
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Sales Influencers 2013 Predictions

Score More Sales

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. Why 2013 Will be the Year of the Buyer. My prediction is around social selling and how, with so much noise and overwhelm, people will be choosing certain channels to listen through – omitting others.

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Be More Interesting and GET MORE SALES

Score More Sales

There is not enough of the right content, which is engaging to potential buyers at the right points during their buying process to gain their attention in this noisy business world. Hear about how one of us grew business through messaging to CEOs about what she learned about them on social channels. This is where we see a big issue.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. If your company uses channel partners, Channel Management is a needed skill. If your company isn’t looking for sales leadership today, just wait.