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5 rules for authentic B2B branding

Sales and Marketing Management

Issue Date: 2013-11-01. Teaser: As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011.

B2B 214
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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. We’ll use enterprise software as an example to make our points. In software sales, so much of a focus is on education.

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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Our new digital workers, consisting of software robots, will be used by at least 40% of enterprises. For example, if a company is looking for an invoice processing solution, AI-enabled software learns what to do if specific fields are missing data or aren’t matching up. Leading a Winning Team.

Marketing 209
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Unbreakable Business Challenge: Grant Cardone’s Call to Arms

Grant Cardone

Pete Vargas is a master speaker, and educator to entrepreneurs who want to grow their business through stages. Over the years, Russell has sold everything from shakes and supplements… To coaching and software. — Grant Cardone (@GrantCardone) December 8, 2013. Pete Vargas. Now he supports others to profit by selling online.

Scale 97
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The Monthly Rundown, Bonus Edition: January Venture Rounds for Black-founded and Co-founded U.S. Companies

Crunchbase

Industry: Productivity Tools, Scheduling, Software. About Calendly: Founded in 2013 by Tope Awotona , Calendly is an automated scheduling tool that takes the work out of connecting with others so that its users can accomplish more. Industry: Analytics, Basketball, Software, Sports. Industry: Audio, Music, Software.

Company 95
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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

Which is relevant when you''re selling social media management software. Think about who uses social media management software? Founded in 2013, the Senator Club is designed to educate members on modern day sales strategies and technologies. The leads came from a webinar. Marketing employees and entrepreneurs mostly.

Inbound 262
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What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

The founders of Bryteboard , Sargun Kaur and Nicole Hardson Hurley, founded their business after recognizing fundamental flaws in the tech recruiting process — specifically when it came to technical interviews for software engineers. Joanna Smith — AllHere Education. From there, Daniel got to work with his father and best friend.

Scale 140