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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184
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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Between 2016 and 2018, total US forest product exports increased from about $37.7 Not only were we looking to prospect into companies located in the United States, but we also decided to start exploring new opportunities for serving industries outside of forest products,” Zambo says. billion to about $40.9

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot Sales

SDR/BDR Skills for 2018. Video prospecting. We’re about to turn the corner into 2018. 1) Video prospecting. Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Of course, that’s probably one month before video prospecting starts to lose its impact …). Highly customized outreach.

Hubspot 144
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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do? The first thing you need to do?

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130
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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Download a PDF of this document. The GDPR deadline is looming.

Data 215
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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!