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6 Lessons on Partner Management from ‘The Martian’

Sales and Marketing Management

Issue Date: 2016-09-26. Teaser: In the movie “The Martian,” Matt Damon’s character, Mark Watney, has extremely limited resources and one slip could be the difference between survival and failure. The same is true of many channel partners who teeter on the very edge of business survival. Author: Dave R.

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Top 5 Keys to Hire Ideal Sales Candidates at Your Company

Understanding the Sales Force

Normal Unemployment (not seen since 2016): Sales candidate supply is adequate, flow of applicants is acceptable, recruiters are helpful and a great sales candidate assessment allows you to focus on the candidates who will succeed in the role.

Hiring 203
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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

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How Inbound Fits Into A Successful ABM Strategy

SBI

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” But, it’s a big change that nets even bigger results.

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The Top 5 Sales Influencers Every Sales Rep Should Be Following

Hubspot Sales

He hosts The SDR Chronicles — a podcast and YouTube channel with over 100 episodes aimed at providing guidance, insight, and motivation to emerging sales reps. Ingram also serves as Director of Execution and Evolution at JB Sales — a prominent educational resource for sales professionals.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. The reach of social media is extensive and with many people engaged in using them for whichever reasons such as research, news, and communication – it is the best channel to reach your audience easily.

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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency

BuzzBoard

Social media marketing continues to be a channel that hurts them and they need maximum support with. What’s interesting here is, since 2016, there has been a constant increase in the number of businesses using video content, and this year records a significant jump from last year, indicating affirmative future possibilities.

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