The Spiff Blog

SEPTEMBER 1, 2022

Advertising Sales Agents: $51,740. In a recent study of more than 160,000 salaries, job aggregator Indeed calculated the national average base salary to be $64,379 for a SaaS account executive and $49,216 for an account representative ( source ). Insurance Sales Agents: $50,600. Real Estate Brokers and Sales Agents: $50,300.

Compensation 81

Compensation Salary Incentives Incentive 81

Hubspot Sales

JANUARY 26, 2023

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Offering ebooks?

Social Media 94

Social Media Case Study Media Fashion 94

Zoominfo

AUGUST 11, 2019

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). For example – let’s say you spend a large portion of your advertising budget on paid search ads. Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads ( source ).

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Sales Hacker

OCTOBER 31, 2018

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Start by using these strategies: 1. Invest in great content. DON’T: Overdo it.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Hubspot Sales

SEPTEMBER 6, 2018

For example, in 2004, 20% of all American advertisements featured a celebrity. Alternatively, a 2014 study discovered close to 70% of millennials were more inclined to purchase a product after seeing it on a friend’s social media page. By 2017, 78% of millennials reported either being indifferent or disliking celebrity endorsements.

Conference 66

Conference Social Media How To Advertising 66

Hubspot Sales

APRIL 19, 2018

In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. After a mammoth $110 million funding round in 2017, Grammarly today boasts both freemium and premium services. Each B2B company to issue an IPO in 2017 has embraced outbound. Initially, it had only paid accounts.

Outsourcing Services 89

Outsourcing Services Sales Outsourcing Lead Rank Hiring 89

Sales Hacker

OCTOBER 19, 2018

For example, the Bridge Group found in their SaaS AE 2017 report that both the average $5MM company and $500MM company use four tech tools to accelerate their sales. According to SalesLoft data from 2017, 37% of teams are using at least 3 of these channels in tandem, and 24% are using 4 channels.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

SugarCRM

JANUARY 10, 2018

As of November 2017, she had over 10 million subscribers and over 1.7 As of December 2017, The Guild has over 96 million views on YouTube. In April 2017, she began appearing as Kinga Forrester in Mystery Science Theater 3000: The Return. 3 on Classical Album Artists, No. 2 on Classical Albums, and No. billion total views.

Film 45

Film Distribution SugarCRM Video 45

Tenfold

JULY 15, 2017

Additionally, studies show that a failure to align sales and marketing departments around the right processes and technologies may cost B2B companies 10 percent or more of revenue annually. In 2017, such a definition seems antiquated. Companies that struggle with this alignment, however, face a 4 percent decline in revenue.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

Hubspot Sales

MARCH 11, 2019

They informed, advertised, and sold to people at different stages in the buyer's journey, some who might never have thought to make a purchase in the first place. I was hired in the summer of 2017 to help increase our sales team's D&I efforts. Reps were gatekeepers to information and controlled the buying process.

Hiring 87

Hiring Ideal Customer Profile Customer Hubspot 87

Nutshell

MAY 29, 2018

Putting more effort into defining your buyer personas and focusing the messaging on your website and in your advertisements can help address this problem. Insufficient lead nurturing: According to a 2017 LinkedIn study , B2B decision makers read an average of ten pieces of content before making a purchase.

Sales Process 82

Sales Process Top of Funnel How To Pipeline 82

Nutshell

APRIL 29, 2019

A study by Accenture found that over 60% of companies who broke promises to consumers were serial offenders: Does this mean you should stop making promises to customers? A 2017 study by American Express found that customers who have a bad customer experience tell an average of 15 people. Not at all.

Customer 101

Customer Top of Funnel Advertising Advertising 101

LeadFuze

JULY 6, 2021

The cost of social media advertising is much cheaper than traditional marketing methods. Key Stat: According to the Sales for Life Social Selling Adoption Report 2017 , 26.9 In this article, we take a look at some of the main obstacles that are currently preventing sales organisations from pursuing a social sales agenda.

Social Media 52

Social Media Media Social Selling Facebook 52

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. According to the latest study conducted by salesforce.com , a mere 20% of B2B sales teams are considered “high performing.”. Ford invested $400 million in what was supposed to be the car for the middle class.

Compensation 68

Compensation Face-to-face Commission Journal 68

LeadBoxer

JUNE 12, 2019

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. Several case studies back up the claim that LinkedIn is the king of B2B marketing on social media. They were also able to lower their cost per purchase by 10%.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Close.io

OCTOBER 28, 2019

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. In this case, it’s nice to have salespeople and advertisements to make consumers aware of what you offer. If your products have a long sales cycle.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

LeadFuze

AUGUST 5, 2021

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. The killer app for 2017 is exceptional service. The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Pipeliner

APRIL 4, 2018

On April 3, 2017, Forbes published an editorial stating that O’Reilly’s job was “safe” at Fox News. The writer presented what he thought were forceful facts: “ The O’Reilly Factor generated $446 million in advertising revenue for the network from 2014 through 2016, according to Kantar Media. The reason? It’s a choice, but not mandated.

Revenue 66

Revenue Company Epiphany Advertising 66