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Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

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6 Predictions for Sales Software in 2017

SalesLoft

Sales software changes as rapidly as the sales landscape , which is to say at light-speed. While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? Automation.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. 2017 is shaping up to be the year where marketing pulls ahead.

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What is Data Normalization & Why Should You Care?

Zoominfo

In fact, 56% of enterprise software decision makers have implemented a sales force automation solution (CRM) and 53% have implemented an enterprise marketing solution. To illustrate the point further, let’s pretend you’re in charge of marketing at a company whose software helps improve customer service.

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Lack of Consensus Leads to No Decision

Alice Heiman

According to Gartner , The number of people involved in B2B purchase decisions rose from an average of 5.4 in 2017. The salesperson, or selling team, must id entify who is involved in making the decision. They are the key decision makers who can make or break the sale. in 2015 to 6.8 Collaborate.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

A sizable chunk of LinkedIn users are in the position to make purchasing decisions for their companies. Of its 500 million members, 61 million are senior-level influencers and 40 million are decision makers. Capterra is a review directory dedicated to software, making it the perfect choice for SaaS companies.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Sales enablement software. That’s 27% more unique technologies than 2017.). Invite decision-makers and influencers to an event. “In Web servers. Programming languages. Integrations.