Remove 2017 Remove Decision Maker Remove Sales Remove Software
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Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. First, they do not assume anything, including the validity of marketing and sales materials. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article.

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6 Predictions for Sales Software in 2017

SalesLoft

Sales software changes as rapidly as the sales landscape , which is to say at light-speed. The best way to stay current with sales technology is to look to the future. What’s new with this data for 2017? How we use it to guide sales decisions. Let’s take a closer look. Automation.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. 2017 is shaping up to be the year where marketing pulls ahead.

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3 Ways to Bolster Your Buyer Intent Data for Stronger Sales In 2021

Sales Hacker

The remote sales landscape is getting stuffy. Research by McKinsey confirms that today’s decision-makers will, in their ideal post-pandemic world, continue to research and make purchase decisions remotely. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting.

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Lack of Consensus Leads to No Decision

Alice Heiman

No Decision. Do ing nothing seems to be the most frequent reason for losing a complex sale these days. I was talking to the founder of a company that was concerned about sales. They thought they had a decision maker’s attention, and failed to determine who else was involved in the buying decision.

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What is Data Normalization & Why Should You Care?

Zoominfo

This means two prospects who both have a job title of “Director of Sales” could fill out the form “Dir of Sales” and “DOS” respectively. Manual or “batch uploads”: Finally, sales reps do their own outbound prospecting. Without normalization processes in place, the data will not reflect this commonality.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

“But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products.