Remove 2018 Remove Account Remove Customer Service Remove Prospecting
article thumbnail

Account Management vs. Sales: What's the Difference? [FAQ]

Hubspot Sales

Account managers and salespeople work together closely, but the two jobs are very different. The distinction between these roles can get blurry, so I'm answering all your questions about account managers, salespeople, how the two teams should work together, and where they differ below. Sales vs. Account Management: 5 FAQs.

Account 83
article thumbnail

B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. 4. 6 Sales Metrics to Track in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker

SBI

2018 is poised to be a particularly busy year for people looking to start new jobs. Nevertheless, it is your responsibility to know any changes that have taken place at a particular account. With the right data, you should no longer be in the dark when your favorite prospect hits the road. Here’s an example.

article thumbnail

5 Ways to Re-Engage with Prospects After the Holidays

Hubspot Sales

Already been ghosted by a few prospects this holiday season? Planning, budgetary shifts, and vacation are all reasons we lose track with prospects at the end of the year -- but it matters how and when you follow up in January. To help, I’ve outlined five tips for re-engaging with prospects and clients after the new year.

Hiring 135
article thumbnail

15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. How often do they receive customer complaints?

Research 233
article thumbnail

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

article thumbnail

Sales Strategy 101: The Ultimate Guide

Zoominfo

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. What makes a sales strategy effective?

Strategy 130