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2021 Gartner Market Guide for Sales Enablement Platforms

Allego

The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. The Gartner Market Guide provides a detailed exploration of top use cases and an overview of fifteen vendors, including Allego’s all-in-one sales enablement platform.

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Marketing Automation and Why You Need It

Sales and Marketing Management

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Going Online in 2021: Tools and Trends. This is where a tool like marketing automation comes into the picture! What Marketing Automation Achieves. Why You Need Marketing Automation. A process.

Marketing 177
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Three Takeaways from the 2021 Gartner Market Guide for Sales Enablement Platforms

Highspot

Faced with limited time and a messy market, what’s a revenue leader to do? For starters, keep reading – with this blog, we’ll demystify the market and help you define what good looks like. Yes, our market is messy. Let’s get started. Defining the Sales Enablement Space. What does this mean for buyers?

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Get The Meeting: How Buyers View IT Vendor Outreach

Emissary

In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Download Now. To learn how, we asked technology buyers themselves.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Best Sales Podcasts of 2021

Vendor Neutral

The 20 Best Sales Podcasts for 2021. We recently reached out via LinkedIn to ask what sales podcasts helped people do just that throughout 2020 and into 2021. The Quantum Leap Podcast Learn from the experience, expertise, and innovative approaches of the podcast guests: leaders in revenue operations, marketing, and sales.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. It’s tough being mid-market ,” according to accounting services firm Praxity.

Company 246