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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

It's when a prospect's needs perfectly align with your offerings. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. How to Improve Lead Quality Research in 2022.

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6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months]

Hubspot Sales

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. More interaction with prospects throughout the sales process. Rarely do we make a sale at first contact with a prospect.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot Sales

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. You’ll also find a few real-life examples that will help you get sales networking right. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies.

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The Most Comprehensive Guide to Sales Engagement (Including Strategies, Examples and Platforms)

Vengreso

Sales engagement is all about connecting with your potential customer or prospects to build a relationship and hopefully move them closer to wanting to buy from you. My interactions with my #prospects have been easier after I read this article and applied the tips and #SalesTools for engagement recommended here. Click To Tweet.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

I’m excited to see what new challenges and opportunities 2022 brings. Recently, a few other marketing leaders and I shared our 2022 resolutions with TechCrunch. . But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Read on for an overview of my responses. . But AI is like a house.