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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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Channel Sales Success Starts Here

Allego

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. That being the case, there is a huge need for sales enablement to ensure those sellers can perform effectively for their partner companies. Doing that involves more than updating channel sellers about products, services, prices, etc.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

There's a sweet spot in sales. More than half of sales reps saw improved lead quality this year. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality.

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6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months]

Hubspot Sales

Change is unavoidable in sales. HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. These powerful insights can inform every aspect of your sales process — from pitching to customer retention. More interaction with prospects throughout the sales process.

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

Plus, email was forced to compete with emerging channels like TikTok and SMS. In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. This is a great example of simple first-party data. What made it clickable. Are you texting your subscribers yet?

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot Sales

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. You’ll also find a few real-life examples that will help you get sales networking right. What is sales networking?