Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Channels 100

Channels Video Hubspot Face-to-face 100

Zoominfo

FEBRUARY 5, 2024

Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting. Account executives (AEs) : At the bottom of the funnel, account executives close deals. Account executives (AEs) : At the bottom of the funnel, account executives close deals.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

DiscoverOrg Sales

MARCH 27, 2017

Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. When you’re taking an account-based approach, you’re not so much focused on quantity as you are quality.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Hubspot Sales

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. Key Account Management.

Hiring 125

Hiring Account Analytics Sales Qualified Lead 125

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. In fact, 65% of B2B marketers use KPIs to measure their content performance. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Janek Performance Group

APRIL 2, 2024

Of course, these should include a mix of channels and be spaced over time. The value of a customer is not only the amount an account brings in. What an account brings in must be seen in relation to its cost. Lead response time shows the effectiveness of communication channels and responsiveness. Only 31.5%

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

MTD Sales Training

SEPTEMBER 24, 2018

3) Target customers across multiple channels. Hubspot’s recent report on The State of Inbound (2017) said ““the amount of research and analysis that goes in before employing a particular strategy has increased manifold and constant checks on the trends of consumer behavior are changing as well.”.

Buyer 308

Buyer Social Media Loyalty Inbound 308

SocialSellinator

JULY 3, 2023

Table of Content Different Social Media Channels Strategy Development Account/profile creation and branding Content Creation Content Writing and Publishing Research and analysis Social Media Ads (Facebook/Instagram) Community management Social media listening Social Analytics Why use social media marketing services How to Choose the right social media (..)

Social Media 72

Social Media Media Marketing Small Business 72

Sales Hacker

NOVEMBER 20, 2017

For sales reps, it is a key channel to get first appointments and share documentation or contracts. Cutting through the Noise – Quick Stats: On average, 146 emails go through the email account of a sales rep on any workday. Combined with the internal emails, that accounts for 53% of the active communication.

Analysis 75

Analysis Trends CRM SalesForce 75

Sales and Marketing Management

MAY 6, 2019

The process of defining and identifying your ideal target market is referred to as target market analysis and is incredibly instrumental in ensuring that your products become profitable. The analysis involves gathering as much information about your target demographic. The omni-channel experience. Think about Generation Z.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

Zoominfo

APRIL 30, 2018

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

MARCH 31, 2024

Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page. How to Take Action This account is ready for a conversation. Bonus Points Automate this motion for the next time.

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

BuzzBoard

MAY 29, 2024

This absolutely FREE health audit tool evaluates your prospect’s digital presence across nine different dimensions, including Advertising, Google Reviews, Social Media, Local Business Presence, Content Analysis, Infrastructure Robustness, and more. This includes compelling SWOT analysis reports that you can share with your prospects.

Paid Content 52

Paid Content Small Business Small Business Software 52

Highspot

FEBRUARY 14, 2024

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Competitor analysis, highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis). Place: Distribution channels and logistics. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Competitor analysis, highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis). Place: Distribution channels and logistics. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

DiscoverOrg Sales

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Identify some quick wins.

ROI 171

ROI Survey Webinar Metrics Channels 171

Mereo

MARCH 21, 2024

When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. They fail to provide consistent value touchpoints on relevant channels along the buying journey. Provides consistent value across buying channels.

Decision Maker 41

Decision Maker Sales Cycle Analysis Channels 41

Pipeliner

FEBRUARY 22, 2018

Off the Cuff Instant Interview Question: “What are some tips for doing practical market, territory and account planning?”. Complex situations can call for more extensive analysis but there’s great value in simple frameworks for pragmatic planning. Affiliations: Alliances, associations, channels, partners, prime/subs, etc.

Territories 40

Territories Outsourcing Services Account Ideal Customer Profile 40

SBI Growth

MAY 1, 2013

The first thing Sarah does is to perform a gap analysis or Marketing Productivity Benchmark (MPB). The analysis reveals significant gaps. She knew the team had gaps but she wanted a complete analysis before rebuilding. Highlights of the gap analysis: 1. Partner or Channel Marketing. Strategy & Planning.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

Paid Content 252

Paid Content Social Media Survey ROI 252

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. When it comes to reports and key performance indicators, many companies turn to their data science, business intelligence or sales analysis departments. Create an attribution model.?

ROI 166

ROI Lead Rank Customer Marketing 166

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Revenue 93

Revenue Face-to-face Hiring Sales Enablement 93

BuzzBoard

FEBRUARY 5, 2024

Faster Research and Data Analysis: AI enables sellers to make data-driven decisions and optimize their sales strategies for maximum effectiveness. The time and mental energy previously spent on tedious tasks can now be redirected towards having deeper, more strategic customer conversations as well as prospecting new accounts.

Competition 52

Competition Scale Social Media Trends 52

Alice Heiman

APRIL 30, 2024

Invest in technology: Choose tools that enhance data analysis and inter-departmental communication. Watch below or on our YouTube channel Chapters [01:08] Welcoming Eddie Reynolds – Introducing Eddie Reynolds, an expert in revenue operations, to discuss the transformation of sales operations. [01:43]

Revenue 62

Revenue Lead Rank Lead Scoring Sales Qualified Lead 62

Lead411

OCTOBER 27, 2022

How to determine Total Addressable Market (TAM) with Analysis. The Bottom-Up Approach takes into account an algorithm to calculate the TAM based on your previous sales and pricing data. . What are potential distribution channels or partner channels? How to determine Total Addressable Market (TAM) with Analysis.

Ideal Customer Profile 21

Ideal Customer Profile Analysis Lead Rank Buyer Intent 21

The ROI Guy

AUGUST 24, 2018

Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. If known, the responsible sales rep or channel partner email is also specified. And one of the best ways to do this with your Alinean tools is leveraging our unique Campaign Mode feature.

Account Based Marketing 45

Account Based Marketing Campaigns Demand Generation Targets Analysis 45

Zoominfo

MAY 7, 2018

Traditional marketing focuses heavily on generating brand awareness through multiple channels. Growth hacking, on the other hand, is more focused on making data-driven decisions to identify and leverage low-cost channels for optimal return. It may be tempting to test out every new channel or trend as you see it happening.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. You educate the customer about your brand through different engagement tactics and channels. Prioritize data collection and analysis Data is a key component of any successful sales strategy.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Mindtickle

JUNE 14, 2022

The most common roles for which organizations define their IRP are: Account executives (AEs). Channel sales specialists (CSSs). Based on this analysis, we’ve identified the top three skills needed by five key members of the revenue team. The 3 most important skills for account executives. Customer success managers (CSMs).

Ideal Customer Profile 52

Ideal Customer Profile Hiring Engineering Channels 52

SalesLoft

FEBRUARY 9, 2024

You can’t hire a thousand new sellers to call into accounts with low revenue potential, but not calling into them leaves that money on the table. Find your omnichannel cadence Our data shows that customers require 10-14 steps across 3-5 channels. You need to be on SMS, video, social media, and other channels, too.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. 4. Use a multi-channel outreach strategy. You likely choose the channels and outreach strategies that work for you. Try a different channel!

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

MTD Sales Training

SEPTEMBER 24, 2018

3) Target customers across multiple channels. Hubspot’s recent report on The State of Inbound (2017) said ““the amount of research and analysis that goes in before employing a particular strategy has increased manifold and constant checks on the trends of consumer behavior are changing as well.”.

Buyer 120

Buyer Social Media Loyalty Inbound 120

Sales and Marketing Management

JUNE 28, 2018

The key issue may be ease of data analysis from the company perspective, but for these customers, maintaining Health Insurance Portability and Accountability Act compliance or student-grade privacy guidelines is critical. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. Row Zero is making big data analysis accessible to everyone.

Media 72

Media Company Distribution How To 72

Janek Performance Group

JUNE 10, 2024

Sales is interested in learning its capabilities for managing accounts, KPI tracking and forecasting, and so on. Long story short, you’ll be doing a lot more needs analysis. For those of you not familiar, a needs analysis is a process whereby you determine how a product fits the needs of the people you’re dealing with.

Decision Maker 62

Decision Maker Face-to-face Influencer Motivation 62

Highspot

FEBRUARY 1, 2024

Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement. So, with this feedback driving our go-to-market strategy, we’re tuning and expanding our post-sales model.

Scale 64

Scale Customer Decision Maker Government 64