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White Space Analysis: A Complete Guide

Janek Performance Group

By performing a white space analysis, you can identify who that customer is and how to best target them. How does white space analysis work? What is a White Space Analysis? However, your analysis isn’t simply focused on customers—it also leverages information regarding the industry, competitive landscape, and key stakeholders.

Analysis 118
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3 Ways Data Visualization Can Improve Sales Analysis

Membrain

Data visualization is a powerful tool for sales leaders and professionals to improve analysis and decision-making.

Analysis 131
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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

billion doing so, according to new analysis from ZoomInfo. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner. However, Q4 2020 CRM activity was similar to Q4 2019.

Analysis 246
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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Account 238
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

But there’s a key step that must be tackled before you start building a prospect list of target accounts or spinning up content and offers: identifying and analyzing the total addressable market. To prioritize which accounts to target first, break down your TAM into micro-TAMs based on industry and headcount.

Analysis 130
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3 Keys to an Unmatched Account Segmentation Strategy

SBI Growth

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

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Why Episode Analysis Is Vital to Understanding Your Customers

SBI Growth

If you search “Episode Analysis” your results are flooded by “Game of Thrones” results. There is lots of great content on Customer Journey Mapping as well as Touchpoint Analysis, but why is this vital component overlooked? Let’s briefly define the.

Analysis 159