Apptivo

DECEMBER 26, 2022

People start the year with gusto and enthusiasm, yet, 92% of New Year’s resolutions are abandoned, according to a study by the University of Scranton. Case Studies and User Stories. Do case studies and user stories that will provide valuable insights to both businesses and customers on the actual value transfer that happens.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When we guess right, we switch off.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Connext Digital

SEPTEMBER 25, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Never fear. Sometimes the key to growth is in getting back to the basics.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

Connext Digital

FEBRUARY 5, 2019

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

Connext Digital

NOVEMBER 19, 2018

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement. Native Advertisement. Video Advertisement.

Advertising 66

Advertising Advertising Social Media How To 66

SBI Growth

OCTOBER 17, 2012

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” Start with these 2 ways: Hold marketing accountable by tracking key metrics of the online ad campaigns that fill the funnel. Ask Marketing for the ComScore audience data of the sites on which they advertise.

Top of Funnel 293

Top of Funnel Funnel Sales Operations Ideal Customer Profile 293

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Connext Digital

SEPTEMBER 30, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Sales and Marketing Management

JANUARY 11, 2019

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. Set the goals of your social media marketing campaign. Start the campaign. Let’s take a look! The Art of Creating a Quality Sales Letter. Direct mail is a genuine conversion driver.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Case Study. As a result, LinkedIn drove more qualified leads than any other paid lead generation platform during the campaign period. Sign-up here.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Before you start an ad campaign, be sure to set up a dedicated landing page to convert visitors into leads.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Illustrated Case Studies of Small Businesses Succeeding With Digital Marketing In the realm of small business digital marketing, there are numerous success stories worthy of acknowledgment.

Small Business 52

Small Business Small Business Case Study Social Media 52

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts. According to a study from Hootsuite, people are more engaged and respond to relevant hashtags that are used in social media marketing.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

BuzzBoard

FEBRUARY 7, 2024

Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep. Emphasize the cost-efficiency compared to traditional advertising methods with limited reach and targeting capabilities.

Education 52

Education Marketing Hiring Case Study 52

Zoominfo

MARCH 4, 2021

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Utilize case studies and data to demonstrate the potential return on investment. Showcase Your Expertise: Position yourself as the influencer marketing navigator.

Social Media 52

Social Media Influencer Promotion Media 52

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Why did the junior marketer get into display advertising? Keyword stuffing.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Pipeliner

JUNE 29, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. You’ll have full control over your campaign, including how much you spend, where your ads are placed, what types of people you target, and more. What Is Retargeting? Higher brand awareness.

Advertising 92

Advertising Advertising Campaigns Social Media 92

Pipeliner

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. Numerous studies demonstrate the importance of individualized experiences. Let’s get started!

Email Marketing 90

Email Marketing Marketing Campaigns Segment 90

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising. Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales Hacker

FEBRUARY 15, 2024

Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. An updated spam rate threshold.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Anticipated spend #1: Digital advertising. IT focused?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

OCTOBER 21, 2018

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Check out the Hootsuite video below for a great example of a case study video: 6. Contact ZoomInfo today!

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

BuzzBoard

MARCH 28, 2024

Video promotion can be integrated into email campaigns, business websites, and even used as QR codes on print media, offering an interactive experience for potential customers. Consider the example of a local bakery that was once reliant on word-of-mouth and traditional advertising. The result? Increased foot traffic.

Benefit 52

Benefit Video Marketing Promotion 52

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Pipeliner

JULY 13, 2021

Companies even pay to study the effects of different colors on consumers and audiences. Studies have confirmed that colors trigger reactions and psychological associations. Hence, you might see yellow used on signs advertising grand openings and big sales. Color has long been a vital part of marketing. Color Psychology Basics.

Marketing 98

Marketing Advertising Advertising Energy 98

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. The most effective way to execute your upstream marketing campaign is by understanding customer behavior. Understand Customer Behavior. Minimize Distraction.

Marketing 214

Marketing How To Segment Trade Show 214

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). First-touch attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SalesFuel

APRIL 3, 2024

A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. A study by tinuiti found that 37% of consumers rarely seek out new providers when they need services. It also says that your client should be focusing on search and social ads when targeting these consumers.

Revenue 40

Revenue Hiring Social Media Consumer 40

Pipeliner

NOVEMBER 8, 2022

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Aerie figured that out with its body positivity campaign. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64%

Hiring 98

Hiring Advertising Advertising Lead Rank 98

Pipeliner

FEBRUARY 23, 2024

A study by Salesforce reveals that 76 percent of customers expect consistent interactions across departments. Similarly, insights from the sales team about customer preferences can inform marketing strategies and campaigns. Create coordinated marketing and sales campaigns. The campaign execution should be collaborative.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Zoominfo

MARCH 21, 2022

The study showed a broad range of attrition within specific companies in various industries. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Data via MIT Sloan Of course, not all companies are the same.

Quota 100

Quota Hiring Face-to-face Advertising 100