article thumbnail

How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

article thumbnail

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. Include Your Company’s Address in the Email.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. If your company is relegated to the bottom of the first page or fails to appear, you risk missing out on many potential customers. Do you sell women’s clubbing clothes? Search engines are smart.

article thumbnail

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Companies will take you more seriously and you’re able to introduce your brand more effectively. Mind your target advertisers. Introduction.

Media 224
article thumbnail

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. Spam” is not a legal term, and definitions vary.

article thumbnail

How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Code sheets are a means of gathering and documenting important information about your company and the products it promotes. These details include the offering (product), company vision and mission, the market, key messages, positioning and brand statement. Code sheets help direct and control your creative staff.

Marketing 237
article thumbnail

What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. First and foremost, the actions of a franchisee can and will reflect on the entire company. Following Rules and Guidelines. Franchisee Roles and Responsibilities. Upholding Brand Reputation.

Hotels 94