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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

For example: Despite the core importance of CRM systems to B2B growth, companies still estimate that about a third of their data is inaccurate on average. The same surveys show that 55% of corporate leaders distrust their own data assets. The company is investing in digital advertising, and faces challenges related to data quality.

Data 147
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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

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4 Steps for Getting Started With Data Collection for Sales Teams

Nutshell

Some common sources that provide useful data for sales teams include: Customer relationship management (CRM) software: Your CRM houses a massive amount of useful sales data, including customer profile information, sales process and performance data, and sales forecasts. For sales data, your most important tool is your CRM.

Data 62
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How to Create a Targeted B2B Customer Profile

Zoominfo

Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. But more niche terms like, “mobile CRM software,” or, “competitive lead intelligence,” generally have a lower price tag and attract your segmented audiences. Survey your best customers.

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A Guide To Identifying Your Target Market

Zoominfo

You can learn a lot about your existing customers through surveys, and sales and CRM data. In the B2B world, the most important attributes to consider are firmographics (industry, company size) and technographics (CRM, ERP). Research Your Competition. Testing For Performance. Remember, you can have more than one niche market.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

But did you know your CRM can help you calculate your customers’ individual lifetime value? To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store. How Your CRM Can Help Determine CLV.

CRM 26