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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Lead generation and nurturing best practices for SMBs

Act!

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Lead-generation strategies aim to attract prospects, collect their information, and establish initial contact.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

From using a value-based selling strategy to creating a strategic cold calling system, learn the techniques that transform cold calling into an effective, thoughtful part of your overall sales strategy. Learn How to: Implement a successful, scalable cold calling strategy, system, and framework. Actually going in cold!

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Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. The system is the solution. Client List.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. Unlike most social media platforms , Reddit uses a voting system to sort posts. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. r/marketing. /r/advertising. r/Entrepreneur. /r/SEO. r/analytics. /r/socialmedia.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. For example, let’s say you’re creating a video advertisement for your newest product. Right-brained marketers can often form deeper connections with prospects and customers.

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4 Best Practices To Successfully Manage Your Sales Pipeline

Crunchbase

If you haven’t defined the steps that make up your sales life cycle, you can’t possibly tell the difference between prospects who need more information and prospects who are ready to buy. Discover new prospects with Crunchbase Pro – try it free. Optimize your accounting systems. Remove needless steps.