GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib
Sales Hacker
DECEMBER 5, 2023
Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. 36:56) May’s strategy for recruiting A players. (42:55)
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