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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Each platform contains features and safeguards to support your GTM strategy.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. This process involves utilizing a linking strategy and the correct keywords, ensuring visibility when potential customers search for businesses or products like yours. Search engines are smart.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. If you don’t have an outbound strategy , think about it. The CAN-SPAM Act.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” If you don’t have an outbound strategy, think about it.