Janek Performance Group

SEPTEMBER 26, 2023

Selling is more than products or services; it’s about understanding and connecting with people. This approach differentiated the iPod from its competitors and established a strong emotional connection with consumers, ultimately contributing to its remarkable success in the market. But what if we shook things up a bit?

Maximizer 62

Maximizer Face-to-face Consumer Sales 62

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing. You get the idea.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? GTM strategies also help with maximizing customer lifetime value (CLV). Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Pipeliner

OCTOBER 29, 2022

The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”. Affordable Tools for Marketing. Marketing Innovation. Process of understanding Data and Analytics.

Revenue 52

Revenue Video Marketing Advertising 52

BuzzBoard

MAY 29, 2024

Conquering the SMB Market: How Generative AI Software Can Supercharge Your Digital Agency’s Sales There’s no denying AI is transforming the sales technology landscape, with an influx of sophisticated tools for CRMs, marketing automation, forecasting, and more. AI transcends the act of simply inserting names.

Paid Content 52

Paid Content Small Business Small Business Software 52

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. One such innovation that has transformed the content marketing landscape is hyper-personalization. Unlocking Potential with Generative AI At the heart of hyper-personalized content marketing lies generative AI.

Marketing 52

Marketing Small Business Small Business Scale 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? How Do You Know When To Cross-sell?

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

BuzzBoard

JANUARY 25, 2024

Defining ROI in the Context of Small Business Digital Marketing In digital marketing, understanding the concept of Return on Investment (ROI) is crucial, particularly for small businesses. It ensures that investments in digital marketing lead to quantifiable business growth.

Small Business 52

Small Business Small Business ROI Marketing 52

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Traditional Marketing Ideas.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

BuzzBoard

APRIL 27, 2024

Introduction to Using Facebook for Local Businesses Sales Boost If you’re working for a digital marketing agency and are contemplating innovative methods to boost the sales of your local business clients, Facebook may prove to be a valuable asset. The direct impact of targeted marketing via Facebook ads is undeniable.

Facebook 52

Facebook Advertising Advertising Demographics 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Connext Digital

OCTOBER 28, 2019

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. Real-time reports and data measurements are made possible with programmatic advertising.

Influencer 76

Influencer Advertising Advertising Marketing 76

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? How Do You Know When To Cross-Sell?

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Pipeliner

AUGUST 25, 2023

To achieve that, you’ll need to level up. So, if you’re up for the challenge, if you’re eager to transform your brand’s digital footprint and make it truly memorable, you’re in the right place. Create and Nurture an Online Community Let’s step up from just collecting reviews or testimonials. Take Aura, for instance.

Maximizer 52

Maximizer Social Media Hotels Case Study 52

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing!

Referrals 130

Referrals Marketing Incentives Incentive 130

MarketJoy

SEPTEMBER 30, 2020

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re in a constant tug-of-war with the search engine — and your competitors — to ensure your ads are showing up at the top of the search results page and driving the highest quality traffic possible.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Smooth Sale

JANUARY 6, 2023

Using Amazon to make a profit for your small business is an increasingly popular option, as the e-commerce giant has become a significant player in the retail market. The advantages of selling products through Amazon are numerous. Additionally, we share some strategies that small businesses can employ to maximize profits on Amazon. __.

Small Business 78

Small Business Small Business Outsourcing Services Hiring 78

SocialSellinator

SEPTEMBER 30, 2021

With these ads, you can target users by life stage, location, or interests to maximize ROI while spending the least amount of money. Facebook Multi-product ads let marketers show a variety of products in one ad, saving time and clicks. Although it might take a little longer to set up, the payoff is worth it.

Facebook 111

Facebook Strategy Social Media Marketing 111

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Pipeliner

MAY 19, 2020

Whether you are operating a small or medium enterprise in your locality, you have to maximize the use of digital tools to get sales. One of the most effective tools there is e-mail marketing where you plot the way you interact with your mail list subscribers so that they will be encouraged to buy your product. THE NITTY GRITTY.

Email Marketing 98

Email Marketing SME Marketing Hiring 98

BuzzBoard

MARCH 7, 2024

The Concept of Customized Digital Marketing for Small Businesses The advent of customized digital marketing for small businesses has drastically changed the way these enterprises engage with their target audience. Customized digital marketing uniquely stands out for its cost-effectiveness.

Small Business 52

Small Business Small Business Benefit Lead Generation 52

BuzzBoard

APRIL 25, 2024

Understanding the Concept and Relevance of Influencer Marketing in Boosting Sales The competitive digital marketing arena demands savvy salespeople who are well-versed in innovative methods to boost sales for their local business clients. One strategy that has gained substantial traction in recent years is influencer marketing.

Influencer 52

Influencer Hiring Campaigns Advertising 52

Janek Performance Group

JUNE 4, 2024

In B2B sales, cross-selling and upselling are pivotal to maximizing growth and profitability. However, cross-selling and upselling can present challenges. For example, Fluent Support notes 37% of marketers shy away from cross-selling. For example, Fluent Support notes 37% of marketers shy away from cross-selling.

B2B 62

B2B Hubspot Case Study Insurance 62

BuzzBoard

MAY 1, 2024

Introduction to Google Ads and Its Importance for Local Businesses As digital marketing sales professionals, understanding the intricacies of Google Ads can significantly change the game for local businesses. These benefits include substantial advertising reach and return on investment (ROI). Stay informed, stay ahead!

Google 52

Google Campaigns Cost Per Click Advertising 52

Pipeliner

JUNE 28, 2020

John Ghiorso discusses How to sell more on Amazon in this expert sales interview, hosted by John Golden. This expert sales interview explores: What are the main characteristics that affect overall business potential on Amazon. , “Is the price right?”, “Do we have products in stock?”, “Do we have a full page of details set up?”.

Retail 81

Retail How To Advertising Advertising 81

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

Examples 52

Examples Campaigns Promotion Retail 52

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Account Based Marketing 52

Account Based Marketing LinkedIn Account Marketing 52

Zoominfo

MAY 9, 2022

The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time. Sales engagement platforms allow your reps to sell more effectively by reducing the guesswork inherent to human-centric sales processes.

Scale 130

Scale Sales Automation Hiring ROI 130

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is. Make the Benefit Clear.

Conversion 133

Conversion Marketing Campaigns Hotels 133